ad:tech 2023 addresses the gaps in the convergence of adtech & martech to drive business growth
Marketers are now focussed on increasing efficiencies in the customer journey, while gearing up for economic challenges ahead:ad:tech 2023 addresses the gaps in the convergence of adtech&martech to drive business growth
?
New Delhi, March 1st, 2023:?ad:tech New Delhi, India's leading Marketing and Media Technology event, will be held on March 15-16, 2023 at The Leela Ambience Hotel, Gurgaon. ad:tech New Delhi ?is geared up for its 2023 edition, by bringing the brightest and most influential brands, agencies, publishers, and technology services to the ?conference & exhibition floor to discover the future of marketing and do business face-to-face.
This year ad:tech will host?a large pool of interested stakeholders including 120+ speakers, 6000+ marketing professionals,?and 25+ sponsors and partners. By enabling synergies?in marketing creativity and marketing technology, and newer forms of media inventory to encourage diversity in advertising supply, the event is set to leave meaningful collaborations in its wake, by influencing 6000+ decision makers at a go.
?
This year, ad:tech’s theme Marketing in 2023 – Driving Business Growth, focusses on increasing efficiencies in the customer journey while gearing up for economic challenges, increasing costs of tech, CAC, data, privacy?. The 2023 edition is centers on 5 key areas of thought leadership through 5 different stages. The five stages of ad:techMAINSTAGE: inspiration, innovation, trends, The ADTECH Stage: Driving Stronger Performance, The MARTECH Stage: Smarter, Integrated, & Impactful, The COMMERCE EVERYWHERE Stage: Non-linear Customer Journeys and The CREATIVITY & CULTURE stage: Building Stronger Connections. ?Each of these will focus on building efficiencies in the customer journey and contributing to business growth.
?
The opening Keynote Speaker Shantanu Deshpande - Bombay Shaving Company will offer a razor sharp view on the dynamically shifting?consumer trends, followed by Keynotes by leaders of Philips & Plum Goodness on What’s not working in marketing 2023.
Day 1, March 15, 2023 focussed on adtech&martech conversations about omnichannel, Web 3, tech stacks, personalization and so on. Day 2, shifts conversation to the new retail organization, retail media, culture, tier 2 & 3 marketing and much more. The keynotes on this day focus on D2C strategies, new technologies and government initiatives in this space with Shireesh Joshi, CBO of ONDC.
?
Jaswant Singh, Country Head, ad:tech says, “Our journey since 2011 has been all about driving growth for our clients and the marketing industry as a whole. As digital continues to emerge as the lead medium in India, we are fortunate to be playing a part in enabling this transformation. We are excited to play our part in setting the industry up for success in 2023 and beyond, and the energy and enthusiasm we've seen for ad:tech 2023 is a testament to the immense potential that lies ahead. Our role has always been to tell stories on behalf of the industry, and this year, as marketing's focus has shifted to delivering impact on business across everything, and you can see that in the conversations across our five stages.
We have an exciting year ahead of us with three major industry events lined up - The iMedia Brand Summit Goa, iMedia Online Retail Summit India, and iMedia Online Retail Summit South-East Asia. The response we've received so far has been overwhelming, and we are thrilled to continue the conversation beyond ad:tech through these events.”
领英推荐
?
Apart from The Mainstage, which hosts thought leadership pieces, Keynotes and the latest in tech, the content diversifies into 4 other stages.We start with The AdTech Stage powered by Magnitewhich will aim at Driving Stronger Performance with focus areas on - rise of platforms, exchanges and marketplaces by notable brands like Magnite, Nestle, JioAds, Disney+Hotstar, and Essence Mediacom. It will also include supplier diversity in advertising and marketing with participation from notable brands like PHD, Infoedge, Teads, and Amazon Ads. Further topics of discussion at this stage will include omnichannel approach and future of identity.
ad:tech New Delhi will be hosting 80+ companies across its expo floors, and the range of services stretch across various industry segments including, media, marketing, E-commerce, retail, technology services and products, etc.
?
?
About Comexposium:
The COMEXPOSIUM Group, one of the world’s leading event organizers, is involved in more than 170 B2C and B2B events across 11 different sectors, including IT, security, digital, high-tech, food, agriculture, fashion, construction, optics and transport. Comexposium hosts more than 3 million visitors and 45,000 exhibitors around the world. Comexposium operates across 30+ global economic growth zones, such as: Algeria, Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Korea, Monaco, Netherlands, New Zealand, Philippines, Qatar, Russia, Singapore, Spain, Thailand, Turkey, UAE, UK, USA.
?
For more information please write to: