AdScout Week 2 Growth, Putting The AI In TV, And Top 5 Daily Briefs
Week 2 of AdScout is in the books and the momentum is even bigger than week one. In fact, I wrote a Twitter thread the other day about the progress, but let me break it down for you since you're here, right now...
We launched with 106 companies listed of which 21 were claimed and verified.
At the end of week one, that was 129 and 36, respectively.
So at the end of week one, that meant total listings had grown by 23 (21.69% growth in total listings) and that 15 more listings were claimed and verified (71.42% growth in verified listings).
Now, here we are at the end of week two, with 145 companies listed (36.79% growth in total listings vs launch) with 44 claimed and verified (109.5% growth in verified listings vs launch).
Feedback
This week, I've spent a lot of time collecting feedback from the early adopters who are tricking out their profiles and collecting reviews. Speaking of reviews, we have a total of 7 reviews across 5 profiles and are working on a product release for later this month to offer market-level search so that you can search by DMA to find the interesting and unique partners only available on tryadscout.com .
This Week On OOH Insider
Ever wish someone would just change the channel for you when a commercial came on? I mean, it's really the reason Tivo and streaming became killers of the traditional way we consume long-format programming, but it's 2023, AI should do that.
Enter Stage Left: Avi Stoller , Co-founder and CRO at Taiv
Taiv is a Y Combinator company that puts the AI in TV (get it? Taiv?) and they're changing channels at sports bars across the United States and giving brands the opportunity to infuse relevant and timely content into the moments between the moments.
Did you know that 92 of the Top 100 most-watched television programs last year were sporting events? And of those, 84 were NFL games. ??
Think about that while you check out this week's guest spotlight here .
领英推荐
Top 5 Bits From The Brief
A lot of you are already subscribed to Insider Daily Brief because of the unique, curated vibe - articles and content you won't find anywhere else, guaranteed.
So to give you a sense of some of what you'll find in there, here are the Top 5 most clicked pieces of the week.
And the #1 most clicked piece of content of the week...
Simon Mills "Out of Home can be used as a performance channel with a CAC similar or even lower than “traditional” digital channels like Search and Facebook"
And if you want to make sure you don't miss out on content like that, then definitely go subscribe at https://www.oohinsiderdaily.com/subscribe
It's been another great week. I'm definitely ready to start scaling but very much appreciate where I am in the process and the opportunity that exists to capitalize on staying in the moment.
Have an awesome weekend,
Tim