Ads are simple when you understand this playbook

ads are simple when you understand the goal of each component

• ad creative = stop the scroll
• headline = spark curiosity for the text body
• ad text = drive the click
• next step = convert the signup

here's how to know when one isn't working based off the ad data ??

• ad creative = CPCs will be high (clicks will be low)
• headline = CPCs will be high (low clicks)
• ad text = CPLCs will be high (low link clicks)
• next step = conversion rate on that asset is low

here's what to change to improve it ??

• CPCs = make images more compelling (must pattern interrupt) and use 6+ images per ad set
• CPLC's = make copy shorter ... invite the click ... make it more compelling
• conversion rate = split test headline, small design changes, subtract things

hope you found this short and sweet article insightful and helpful!

nick