Ads that reduced anger

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Depolarizing messages “can win elections”?

Researchers recently found the “Disagree Better” campaign, which features Republican and Democratic leaders talking about the need to reduce toxicity in politics, reduced partisan hostility and increased support for bipartisanship.

And there’s more. People who watched these videos had more positive views of the leaders involved. Utah Governor Spencer Cox said, “We have, now, scientific proof that [this approach] will actually help candidates perform.”

If disagreeing better helps candidates in their quests for office, we have a real shot at changing the discourse!?

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News and views

Landmines surround us?

Many Americans are anxious and tense, which makes it easy for our writing about political topics to upset people. Their anger might even cause them to dismiss our entire cause. That's a problem; let's talk about it.

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AI-generated videos will mess with our minds?

Imagine that anyone, in seconds, can create a video of a political leader doing something horrible using AI. Imagine how confusing and toxic our political landscape might become.

This technology exists now. The big question is: How much trouble will it lead to? Watch the latest 12 Geniuses episode with AI expert and pioneer Jesús Mantas to find out.?

Watch now...

Movement updates

• Near Nashville? Watch our movie! Our documentary The Tennessee 11 is having its world premiere at the Nashville Film Festival this Saturday, September 21st. Learn more and get tickets .??
• See what people are saying. Read a review of The Tennessee 11 .
• Sharks With Us! Our Founding Partner Daniel Lubetzky is now a regular on the show Shark Tank , where he's representing Builders in front of a national audience! Keep an eye out for his Starts With Us pin!

Make It A Habit: Question and avoid cynicism?

It's easy to become cynical about those around us. A Stanford study found there were "two Stanfords": one where almost all students reported themselves as positive and empathetic, and another where students saw their fellow students as unfriendly, judgmental, and uncaring. Many students imagined worst-case scenarios as more likely than they were.

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