Ads-free Insta, Bing Chat Rebranding & More
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Have you heard of the new ads-free subscription being offered by Facebook and Instagram? And what Bing Chat is now called? There’s also been lots more happening in the digital marketing world this now. Read on to find out more. ??
AI
New ChatGPT and DALL·E features
OpenAI, the creators of ChatGPT, released a round of new features at its recent DevDay. The enhancements include GPT-4 Turbo, an API for DALL.E 3 and more.
Bing Chat is now Copilot
Microsoft has confirmed that Bing Chat now has a new name – Copilot. It’s being branded as “your everyday AI companion”.
Google Bard gets an update for teenagers
Google Bard has been expanding its capabilities, including its ability to be a “helpful learning tool for teens”. This month, the company rolled out access to Bard to teenagers in most countries.
SEO
Google offers new personal search experiences
Google wants people to see more information they actually care about in search results. The enhancements to Google search include new follow buttons, perspectives results updates, creator snippets and more.
Google is experimenting with notes
A test is being run where people can add comments to Google search result listings, and see those of other people.
Bing gets an AI update
AI-powered captions for search results are now available on Bing. Under the new approach, GPT-4 analyses webpages to generate custom captions.
Analytics
GA4 and Salesforce make a connection
Google Analytics 4 now offers an integration with Salesforce Marketing Cloud. It enables marketers to see GA4 audiences in Salesforce and use them for email and SMS campaigns.
New look admin page in GA4
Google Analytics 4 has a redesigned admin interface. The platform also now allows marketers to schedule the emailing of GA4 reports.
Social media
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Meta is offering ads-free subscriptions
The subscription, currently available in the EU, enables people to pay not to see ads in their accounts. Those same accounts also cannot run ads on Meta.
Snapchat is testing an ads-free subscription
Meta isn't the only one jumping on the 'pay- to-not-see-ads' bandwagon. Snapchat is also experimenting with a similar subscription offering.
Hootsuite's latest social media trends report is out
What’s one of the top trends identified by the report? Many brands are planning to double or even triple their generative AI use over the next 12 months.
Email marketing
New email marketing stats
HubSpot has released its 2023 study of when the best time to send an email is.
Tips on evaluating AI for email marketing
Litmus has released its guidance for evaluating AI-produced copy and materials for email marketing.
Performance marketing
Generative AI lands in Performance Max campaigns
New AI tools are now available in Google Performance Max campaigns that can help marketers better create customised text and images.
New bid strategies available in Microsoft Ads
Microsoft has announced new Target CPA and Maximise Conversions targeting being available for Audience Network ads.
PPC Trends 2024 ebook is out
Search Engine Journal has released its ebook outlining its top predicted Pay Per Click (PPC) trends for the year ahead.
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