Adoption Of Technology

Technology adoption is viewed differently by different organizations. Start-ups and established set-ups can be quite enthusiastic about embracing an innovation while some may not find it to add value significantly. The sentiments towards technology adoption also varies with leadership. One hand NXG leaders feel that it is important to have a strategy in place for the digital age while on the other hand senior generation find it overwhelming to adapt with tool and technology for growth.

As I pen these thoughts, many companies have digitized their businesses to survive a major disruption like a future work-from-home situation. Though the recent pandemic has forced many a family business to reconsider and re-evaluate their strategies especially when it comes to the adoption of technology there is still a lot of work to do. Technology adoption is key for organizations requiring faster deliveries, reduced spendings, and enhanced user experiences. Other added benefits include- better efficiency, competitive edge, addressing remote working challenges and being better geared for future growth and opportunities. However, it takes involving a buy-in from all stakeholders, effective communication and a long-term plan to ensure this process is seamless and successful.

Involving all stake holders-In order to ensure disruptions are kept to a minimum, it is essential that buy-in is sought from every stakeholder who will be affected by the proposed changes. This would ensure leadership and workforce/taskforce are aligned with the vision and do not feel threatened with change of role resulting from organizational re-structuring.

Effective communication- Technology equals to transformation. The people who are going to be most affected by disruption must understand why this transformation is taking place and what its benefits are.?Implement?strategies to make it easy?to understand these tools,?increase employee productivity and?help?your?employees embrace?the?new technology. This can have a huge impact on your success.

Long-term plan- When businesses are moving towards digital transformation, they have to bear in mind that it’s a long journey of many years. Businesses have to remain committed to a long-term strategy in order to achieve success. A technology roadmap capturing the features and functions the business needs from the technology moving forward, options that can be used across departments etc. will help businesses better understand their future needs, minimize changes, and look for options that enhance existing operations, rather than completely replace existing ones. This roadmap will also help businesses share upcoming changes with employees to ensure they are aware of your organizations future direction and goals.

To conclude, technology is important for a business to remain competitive and frequent changes/ updates could be unsettling. However, every change in technology is NOT necessary or beneficial for a business and this is where a technology roadmap will help you analyze and predict the foreseeable future.

Being one of the burning topics in the Indian family business ecosystem, we at Campden Family Connect had addressed how families can digitize their businesses (Indian Families in Business Forum’ 20) and will be addressing how to build a digital-ready workforce for the #NewWorld in our upcoming Indian Families in Business Forum’22 (view details here)

In the meanwhile, watch and learn about the digital transformation journeys of a Principal- Savji Dholaki- Hari Krishna Exports and a NextGen – Somesh Dokania- Durian Industries- right from being open-minded about technology to adopting it and bringing their respective workforces up to speed, all on #CampdenInteractiveSeries.

In conversation with Savjibhai Dholakia, Founder & Chairman, Hari Krishna Exports

In conversation with Somesh Dokania, Director, Durian Industries