Adopting Minimalist Approach To Advertising

In 1965, the art critic Richard Wollheim coined the term “minimal art” to describe art that reduced its materials and forms to fundamentals.

Everything nonessential was removed until often all that was left was simple geometric shapes in repetitive patterns without any kind of decoration, simple forms that could easily be grasped by the viewer.

This simple “less is more” approach, however, doesn’t apply only to art.

If used effectively, minimalism can be a compelling way to advance your online advertising and capture your audience’s attention in a digital world packed with shiny objects and supernormal stimuli.?

Here’s how:

1) CUT THE CLUTTER

The first key is to not overwhelm viewers with too much information in a limited amount of space.

Keeping in mind the minimalist approach, you should only include the essential information your audience needs to know about your product. After you’ve captured their attention, you only have so much time before they move on to the next eye-catching ad.

Fewer visual elements will grant your ad more time to communicate the core message, so make sure the message is clear. Include only visuals and text that are absolutely essential to your design and message.

2) LIMIT THE COLOR PALETTE

Limiting the amount of colors used in your ad will help you limit visual noise.

Fewer colors will cause less mental overload and draw the eye of the viewer to the most important content within your advertisement. An example could be a monotone color palette. Using one single color, followed by tints and tones of that color creates an attractive composition that is simple for the viewer to understand.

So choose two or three colors and keep it simple. This will create an harmonious and organised look.

3) STRAIGHTFORWARD TYPOGRAPHY

Similar to the way you should use color in advertising, the same goes for typography - less is more (are you picking up on a pattern here?).

A great rule of thumb is limiting your ad to just two fronts. This will communicate your message in a way that is effective and easy to read, all in a limited amount of time. Typefaces with standard shapes and consistent widths are the easiest to read.

Unnecessary extra embellishments can add to any visual clutter, so steer clear of anything like that.

4) SPACE

White space or the lack thereof will play a role in how your advertisement is received.

Too little white space will result in an unbalanced design and visual clutter. Every element should be working together to avoid competing for visual attention. Arranging the text and image content appropriately with white space in mind will highlight the important pieces of your design.

Color choice and placement of visual elements generates an opportunity for a strong focal point the eye will gravitate towards. Each part of your design needs a little room to “breathe”.?

FINAL WORDS

Adopting a minimalistic approach and removing unnecessary elements will shift the focus to the important content.

Making smart design choices will help you communicate exactly what you need to your audience.

Not only will your ads be communicating successfully, but they’ll also be memorable and recognisable when your audience sees them again.