Adopting the latest marketing solution is essential in order to win.

Adopting the latest marketing solution is essential in order to win.

Marketing software and platforms are not one-size-fits-all.

So which one is perfect for you?

There is no easy answer – there are a lot of factors to consider, like your budget and industry for example.

Before you put pen to paper (well, finger to keyboard or click to mouse) and choose, take a look at our handy guide.

New Blog

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Marketing software and platforms?– which is best for you?


Which marketing software tool or platform will help your business, agency or brand reach greater performance, grow and scale? Are some better for B2B and others for B2C? Which is best for social insights and which is optimized for Google Attribution? We look at how to pick the tool that’s right for you...

?Read the full blog

New feature release

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Widget filter by statistics

You now have the ability to create more insightful reports, by being able to filter by the most common statistics!

Filter your widgets by highest spenders, top engages, and more.

?Learn more about our new features →


From our partner

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Emplifi becomes TikTok marketing partner to help brands unleash the power of video.

?Our partner Emplifi, the leading unified customer experience (CX) platform, today announced an integration with the all-new TikTok Content Marketing specialty, which is part of the TikTok Marketing Partner Program. Emplifi is part of an inaugural group of content marketing partners that will make it easier for marketers to scale their content on TikTok.

Read the full press release


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G2’s summer report 2022 landed last week!

We are so excited to be credited with the High Performer badge in the Cross channel advertising category.

Paragone is continually adding more channels to its functionality, with plans to integrate Amazon, Spotify, and connected TV, as well as Shopify and Google Display & Video 360, making it the best way to monitor and optimize a truly omnichannel marketing strategy.

?Discover how we help our clients grow in this cross-channel era?→


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