Adopting Artificial Intelligence for New Product Development: The RAPID Process
Dr. Robert G. Cooper
Professor Emeritus, McMaster University, Canada, ISBM Distinguished Research Fellow at Penn State University
Robert G. Cooper
In PDMA kHUB, August 2024
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Artificial Intelligence (AI) is already transforming the way we conceive, develop and launch new products (NPs). Initial results from early AI adopting firms, like GE and Nestle, ?are dramatic – NP project acceleration and increased productivity by up to 50%.
The trouble is most AI projects fail – mostly for dumb reasons! Estimated failure rates are as high as 80% for AI deployment projects in?business! So how do you move ahead and implement? AI for NPD, reap the benefits, yet avoid the pitfalls and mistakes other have made?
How about a good map to guide the journey! This article outlines the RAPID model, a stage-wise process designed for AI acquisitions and deployment. RAPID is based on proven technology development, adoption, and deployment models that the author and others have “invented” over the years (the author is also the creator of the popular Stage-Gate Process for NPD).? RAPID builds in best practices uncovered in reports and studies of AI in business and NPD. RAPID also incorporates a system for evaluating and ranking AI projects in terms of value to the business.
This article is? a call to action to those firms and people who are hesitant. It's time to take the first steps on this vital? journey. But before you embark on this challenging AI journey, get yourself and your company a good map – read about the RAPID process!
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Here is the article from the PDMA (Product Development & Management Association) online journal.
To cite this article: Cooper, Robert G. 2024. “Adopting Artificial Intelligence for New Product Development: The RAPID Process.” PDMA Online Journal, kHUB.
Link to PDMA kHUB: Adopting Artificial Intelligence for New Product Development: The RAPID Process - Knowledge Hub 2.0 (pdma.org)
The article can also be accessed from my personal website (its free download and safe!)… Article #13 at
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Innovation Management Consultant
2 个月A “must read” article! Thanks Dr. Robert G. Cooper for sharing.
Professor of Marketing at University of Murcia
2 个月A very interesting perspective for #innovation decisions , thanks Dr. Robert G. Cooper