Adopting Artificial Intelligence for New Product Development: The RAPID? Technology Acquisition and Deployment Model
Dr. Robert G. Cooper
Professor Emeritus, McMaster University, Canada, ISBM Distinguished Research Fellow at Penn State University
Artificial Intelligence (AI) is already transforming the way we conceive, develop and launch new products (NPs). Initial results from early AI adopting firms, like GE and Nestle, ?are dramatic – NP project acceleration and increased productivity by up to 50%.
The trouble is most AI projects fail – mostly for dumb reasons! Estimated failure rates are as high as 80% for AI deployment projects in business! Last week on Linked-In, I featured the article “Why AI Projects Fail”. If you did not get it, it’s on my website (free & safe download): Article #10 at Robert G. Cooper - Artificial Intelligence in NPD ( bobcooper.ca )
So, how do you move ahead and implement?AI for NPD, reap the benefits, yet avoid the pitfalls and mistakes other have made?
How about a good map to guide the journey! This article outlines the RAPID? model, a stage-wise process designed for AI acquisitions and deployment. RAPID? is based on proven technology development, adoption, and deployment models that the author and others have “invented” over the years (the author is also the creator of the popular Stage-Gate? Process for NPD).? RAPID? builds in best practices uncovered in reports and studies of AI in business and NPD. RAPID also incorporates a system for evaluating and ranking AI projects in terms of value to the business.?
Here is the RAPID? article from the PDI (Product Development Institute). Article #13 at:
领英推荐
?
To cite this article: Cooper, Robert G. 2024. “Adopting Artificial Intelligence for New Product Development: The RAPID? Technology Acquisition and Deployment Model.” Library: Product Development Institute, Artificial Intelligence in NPD, Article #13. Link: Robert G. Cooper - Artificial Intelligence in NPD ( bobcooper.ca )
?
?
?
ILPM @GE Healthcare | Ex Applied Materials | Certified Six Sigma Green Belt | Certified Reliability Professional | Certified PMP? |18+ Years of Experience|
3 个月Awesome ??
Innovation Management Expert | Innovation Leader’s Consultant & Coach | Innovation Training Content Director | 14+ years in Innovation Management
3 个月Wow, Dr. Robert G. Cooper, you are always on point. Thank you for these brilliant insights!
Louis de Montmollin ????
6X CEO | 2X COO | 4X Founder | Entrepreneur | Professor | Author
3 个月Good read. However, applying a Stage and Gate process may not fit the requirement or need. While the RAPID? model provides a structured and thorough approach to AI deployment, Lean and Agile methodologies offer greater flexibility, speed, and customer focus. The choice between these approaches depends on the specific needs and context of the project. For organizations looking to quickly iterate and adapt in the fast-evolving field of AI, Lean/Agile may offer significant advantages.?