Adobe’s Love-Hate Relationship with Creatives: The Subscription Saga, AI Nightmares, and Why They Keep Us Coming Back
Moenga Alex
Business Analyst @Custody & Registrars (C&R) Group | CPA, Data Analytics, Prompt Engineering, Procurement and Supply Chain Management
Introduction
Adobe, the powerhouse behind Photoshop, Illustrator, and Premiere Pro, is the creative world's best friend—and also its least favorite guest. We all have that one friend who's great at parties but terrible at keeping promises. That’s Adobe. From powering Oscar-winning movies to designing your last-minute social media posts, Adobe has dominated the creative software space for decades. But beneath the glitzy exterior, there’s a tangled mess of controversial business practices, AI-fueled drama, and customer service that would make even a chatbot sigh in despair.
So, what’s really going on behind the layers of Photoshop? Why do so many people feel like Adobe’s creative suite comes with a set of handcuffs?
The Subscription Model: Death by a Thousand Monthly Payments
Remember the good old days when you could buy software? You’d walk into a store, pick up a shiny box with a CD (yeah, a physical one), and that was that—you owned Photoshop for life. It was expensive, sure—around $700 for the full suite—but it was yours forever. Fast-forward to today, and Adobe's subscription model is the gift that keeps on taking.
In 2013, Adobe decided to transition to a subscription-only model. Goodbye one-time payments, hello Creative Cloud. Now, instead of a hefty one-time fee, you’re paying a more palatable monthly fee. Sounds like a deal, right? Well, here’s the catch: over time, that subscription fee adds up—big time. If you’re still subscribed after a few years, you’ve likely paid more than you would’ve for a one-time license. Adobe has, quite literally, mastered the art of making more by making you feel like you're paying less.
But it doesn’t stop there. Want to cancel your subscription? Sure! You just have to pay half of what you would owe for the rest of the year. Yep, if you're 6 months into a 12-month plan, that means forking over hundreds of dollars for the privilege of not using their software. It’s like Adobe hired an escape room designer to handle their billing department.
The Fine Print You’ll Wish You Read: Cancellation Fees
Creative Cloud’s cancellation process is so frustrating it’s almost comical—if you’re into dark humor. Their 7-day trial is innocent enough, but what many don’t realize is that after 14 days, you're automatically locked into an annual contract that’s billed monthly. Cancel after that? Say hello to hefty fees that will make you question every life decision you’ve ever made.
Some users have reported paying upwards of $300 to cancel their subscription, only to find that Adobe still tries to charge them afterward. Imagine paying someone to break up with you—and then they show up at your house demanding rent. How does Adobe justify this? Well, according to them, cancellation fees make up less than 1% of their revenue. So why keep doing it? Probably because people give up on canceling halfway through the process out of sheer exhaustion, and Adobe gets to keep collecting your money.
AI and Copyright: Training Their Bots with Your Art
If there’s one thing Adobe’s good at—besides locking you into a subscription—it’s staying on the cutting edge of technology. Enter Firefly, Adobe’s generative AI that promises to take your creative projects to the next level. Sounds great, right? Except that it was quietly trained on your work.
Yes, Adobe sneakily slipped terms into their Creative Cloud agreement, giving them full access to your local files for "AI training purposes." This includes a non-exclusive, royalty-free license to use, reproduce, and display your work. Essentially, you’re paying Adobe to train their AI on your designs, photos, and artwork. And you didn’t even get a "thank you" note.
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Naturally, this didn’t sit well with users, especially those working under NDAs or creating proprietary content. The idea that Adobe could be combing through their files was, understandably, a bit much. The backlash was immediate and fierce, leading Adobe to backtrack. They now insist that they don’t train their AI on your files unless you submit them to Adobe Stock. But trust had already been broken, and artists weren’t about to let this slide.
Declining Product Quality and Customer Service: Have You Tried Turning It Off and On Again?
For a company that charges as much as Adobe does, you'd think they’d at least offer a stellar product with equally stellar customer service. Think again. Complaints about bugs, crashes, and overall declining product quality have been piling up faster than a bad Photoshop layer. Many users feel that the software, once the undisputed gold standard for creatives, is losing its edge.
Then there’s customer service—or lack thereof. Need help? Get ready to be put on hold for what feels like the entirety of Adobe’s 40-year history, only to be met with a scripted response that solves absolutely nothing. Trying to cancel a subscription? Well, you might just have better luck painting the Mona Lisa with your non-dominant hand.
Competition Is Heating Up: Alternatives to Adobe
As Adobe continues to shoot itself in the foot, competitors have been quick to swoop in. There are now a growing number of alternatives to Creative Cloud, many of which offer more affordable pricing, fewer restrictions, and better customer service (which, honestly, isn’t a high bar to clear).
Tools like Affinity Photo, Procreate, and even Canva are gaining ground. Sure, they may not have every single feature that Adobe does, but they’re catching up. And let’s face it—if Adobe keeps alienating its customers with shady business practices and lackluster support, it’s only a matter of time before those customers take their talents elsewhere.
Conclusion: The Balancing Act Between Creativity and Corporate Greed
Adobe is undoubtedly a creative giant. Their products have revolutionized industries, and their tools have enabled artists, designers, and filmmakers to create mind-blowing work. But as Adobe continues to prioritize profits over people, their reputation is taking a hit.
Whether it’s their aggressive subscription model, AI-driven content grabs, or plain old poor customer service, Adobe’s got a lot of issues to work out. And with competitors lining up to offer alternatives, they might want to remember that while creativity is infinite, customer patience is not.
So the next time you open up Photoshop and Adobe asks you to agree to yet another set of terms and conditions, remember: sometimes the biggest challenge isn’t mastering the pen tool—it’s escaping the Adobe trap.
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