Adobe Summit 2022 – Recap and Highlights

Adobe brings their latest developments, and a sneak peek behind the things they have in store for the future with their online Adobe Summit 2022, which was hosted through their own Adobe Experience cloud platform. The company pioneered the platforms for designers to create digital experiences for customers, and they continue to spearhead innovations for online customer experiences. The Adobe Summit 2022 virtual event was also a conglomerate of some of the biggest thought leaders and industry veterans sharing their knowledge and insight regarding the industry’s future.

The digital summit kicked off with a comprehensive keynote featuring insights from the CEO of Adobe itself, Satanu Narayan, and the Digital Experience President of Adobe, Anil Chakravarthy. The event also brought together the CEO of Nike, John Donahoe, industry leaders from Walgreens Boots Alliance (WBA), Prada, Real Madrid, American Cross, and marketing entrepreneur and actor Ryan Renolds, to share their knowledge on how customer experiences play a critical role in shaping the ever-expanding digital economy.

The event was an enormous success, with over 200 informative sessions and announcements for amazing new things Adobe is bringing to its community. Come, let us take a look at the key takeaways of Adobe Summit 2022!

Adobe Summit 2022 – Major Highlights

The core theme of this year’s summit revolved around personalization and enabling a richer customer experience. There has been a technology-enabled shift in organizations, where digital platforms are being used to do things virtual that were previously done in the real world. The keynote by Adobe CEO, Shantanu Narayen and Digital Experience President of Adobe, Anil Chakravarthy, shed light on the magnitude of the impact technology is making in business operations and the lives of people.

The Major Keynotes from Adobe Summit 2022

With changing unique needs of customers across the industry, the call to action for Adobe has been to develop and deliver personalized customer experiences that focus on creating emotional connections throughout the customer success journey.

The opening keynote by Mr. Shatanu Narayan underlined how great customer experiences lays the groundwork for building a strong emotional connection and how those experiences need to be delivered to the end customer in real-time with the right context and medium. Moving forward, Adobe aims to develop an ecosystem with the mindset of Adobe for All, Creativity for All, Technology to Transform.

Major Announcements – Adobe Summit 2022

The summit also brought great announcements regarding new tools and features Adobe is bringing in this year. Mr. Anil Chakravarthy took the stage to reinforce their focus on providing tools for end-to-end scalable personalization to the customers and introduced the innovations they are making to achieve that goal. The announcements included:

• Adobe Real-Time CDP integration with Adobe Target to enable an analysis of customer data and action as a part of on-site and in-app personalization toolset.
• Adobe Real-Time CDP Connections for delivering instantaneous performance through the Adobe Experience Platform in association with Edge Networks distributed servers.
• Adobe Real-Time CDP B2B Edition to enable B2B brands to leverage Adobe Sensei, Adobes AI (Artificial Intelligence) engine to predict lead and account scoring to determine the likelihood of a prospect or account proceeding to purchase.

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