Adobe Screens: Delivering Engaging Digital Experiences for the Visual Economy

People buy Experiences not Products. Among our sensory perceptions, Visual experience is the most important one.

• 90% of the information transmitted to the brain is visual
• 30% of the brain’s cortex is devoted to processing visual information

Digital signage is a visual medium and catches the viewer attention quicker.

I plan to cover in multiple posts, how Adobe is Delivering Engaging Digital Experiences in Physical Spaces.

The global digital signage market size was valued at $17.23 billion in 2018, and is projected to reach $32.12 billion by 2026, growing at a CAGR of 8.1% from 2019 to 2026.

The problem is most digital signage operate in a silo unrelated to the rest of the digital marketing/experience stack. They do not provide personalized, measurable experiences. This weakens the messaging and increases the operational costs.

Adobe AEM (Adobe Experience Manager) Screens is a Digital Signage Solution that allows you to publish dynamic and interactive digital experiences and interactions involving different types of screens in conjunction with a comprehensive digital marketing platform.

Only Adobe Screens brings to the market leading omni-channel delivery with market leading analytics, personalization, AI integrated with AEM and Adobe’s Creative Cloud to create all signage content.

Adobe Screens is a powerful solution that allows dedicated digital menu boards, product recommenders, background lifestyle imagery to expand customer interaction and deliver unified and useful brand experiences into physical venues, such as stores, quick service restaurants, hotels, banks, healthcare and educational institutions, and many more – from the same Adobe Experience platform.

For the value creation it is important to communicate the Why behind your brand.

Adobe Screens helps you do that.

References

• https://docs.adobe.com/content/help/en/experience-manager-screens/user-guide/aem-screens-introduction.html
• https://docs.adobe.com/content/help/en/experience-manager-screens/using/strategic-brief/analytics.html
• https://www.reportlinker.com/p05868983/Digital-Signage-Market-by-Offering-Product-and-Location-Global-Opportunity-Analysis-and-Industry-Forecast-.html?utm_source=GNW