Adobe MAX Conference

Adobe MAX Conference

This conference provided a front row seat to the latest Adobe products, features, and innovations. See how, together, we empower creativity for all.

Diving into UI and UX Design with Adobe XD

This first session provided a summary of Adobe XD capabilities.

Presenter: Dani Beaumont, Principal Product Manager, Adobe https://www.adobe.com/products/xd/learn/get-started.html

Adobe XD User Experience Design Essentials

Presenter: Brian Wood, Instructional Designer, Graphic Design Adobe Learn Team

He teaches these concepts in the essentials course.

  • Move an idea from a sketch into a wireframe.
  • Add some XD features for designing on any screen.
  • Create a low-fidelity prototype.

To learn more, visit these links: LinkedIn profile linkedin.com/in/brian-wood-training ? YouTube Channel youtube.com/c/brianwoodtraining

Build Smarter Workflows with Adobe XD and Photoshop

Presenters: Bobby C. Martin Jr., Co-Founder, Champions Design and Sara Villagio, Chief Marketing Officer, Carnegie Hall

This presentation had the most design-oriented message, and serves as a bridge between fine art and modern day design. The redesign team discussed the visual history of the iconic architecture of Carnegie Hall, including the original seats of the Stern Auditorium.

Design Team Strategy: " We strategized with the what, how and why. We believe in the transformative power of music as a catalyst for human growth. Three words that capture Carnegie Hall = Magical, Diverse and Visionary."

Design Team Key Insights

  • Launch digital first.
  • Start with must haves vs. nice to haves.
  • Invest stories and tell them.
  • Stay grounded in strategy.
  • Try everything.
  • Build tools to make life easier.

Pro Tips and Design Hacks to Speed Up Your Work in Adobe XD

Presenter: Jessica Moon, Senior Design Manager, Adobe

Her talk offers fast, yet effective critiques and brainstorming sessions. She discusses the concept of Lateral Thinking + Six Thinking Hats, a technique invented by Edward De Bono. You can learn more about this at debonogroup.com.

Light Ideation?& Brainstorming

White Hat Thinking about facts, objective data, the information presented.

Red Hat Intuition, Feelings, Hunches

Yellow Hat Benefits, Value-Add, Opportunities

Black Hat Risks, Disadvantages, Weaknesses

Green Hat New Ideas, Creativity, Green Field

Blue Hat Exercise Facilitation, Guidance

She discusses the value of presentations and how key conversations really do matter.

Then, she presents a series of shortcuts.

  • Show = Preview CTRL + Enter
  • Zoom to Selection = CMND + 3 and CTRL + 3
  • Zoom to Fit = CMND + 0 CTRL + 0
  • Black and White Component Filter
  • Monochromatic 'n' Dramatic
  • Component Magic

Adobe MAX Sneaks

A sneak peek at the potential future technologies Adobe is working on.

Presenters:

  1. Keenan Thompson, Saturday Night Live star, Executive Producer and Star
  2. Jianming Zhang, Project Shadow Drop??
  3. Paul Asente, Stylish Strokes
  4. Nikhil Tejang, Project Make It Pop

The most creative presentation, offered an intelligent way to vectorize photos with Nick Kolkin, a process known as Artful Frames.

The process is presented with the example of a Vincent Van Gogh, Cafe painting.

The technique of how to trace a video with Adobe Sensei is shown. An example video of the same Van Gogh cafe is represented and made to look like an animated oil painting!

Designing Incredible Web Experiences in Adobe XD

Presenter: Joan Lafferty, Principal Product Mgr.,?Adobe XD, Adobe

The instructor works on product features. She presents a very technical presentation on the ins and outs of using Adobe XD. Here is a list of the lessons.

  1. All About Interactions
  2. Components
  3. Scrolling
  4. Auto Animate
  5. Video
  6. Lottie

Explore all the ways you can learn and be inspired with sessions, labs, creativity workshops, inspiring insights and videos that feature inspirational ideas, product demos and creativity at https://www.adobe.com/max.html.

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