Adobe MAX 2024: Our favorite updates!

Adobe MAX 2024 just wrapped up, and wow, what an event! If you’re a designer, you’ll want to pay attention to the incredible updates that Adobe has rolled out across its suite of applications.

We asked our Art Director, Natalia Molina, to share her thoughts on her favorite updates and what they might mean for the future of designers. Let's jump in and see how these new features can supercharge your creative process!

Photoshop: A Canvas for Innovation?

First up, Photoshop! The latest enhancements in Generative Fill are a game changer. Imagine being able to create stunning visuals with just a few clicks. The AI-driven tools now offer more seamless editing options, allowing you to focus on what you do best—being creative!

As Natalia put it:?

"Without a doubt, the protagonist in Adobe Max was artificial intelligence. Although the generative fill has been used in previous versions and is quite useful, it still lacked precision, so these advances show a great evolution by understanding the context of the photos and offering multiple options.?

I was very impressed by the fact that there is now a "harmonization button" called Project Perfect Blend. Basically, it is a function that integrates an image on a background environment, then it understands the background and the image in front of it, adds shadows and highlights, evens out the color temperature, and integrates it perfectly.?

This seems to me to be a great advance in retouching issues - even challenging our work as graphic creatives - I think it is time to learn and take advantage of these new tools to optimize our creative processes.

This perspective is particularly relevant with the newly introduced tools in Adobe Photoshop. By prioritizing the process, designers are encouraged to explore and experiment, leading to richer outcomes.

Premiere Pro: Editing Made Easy?

Video creators, rejoice! Premiere Pro has upped its game with new AI editing tools. Automated scene detection means you can spend less time sifting through footage and more time telling your story. Plus, the collaboration tools are supercharged, making teamwork a breeze.

And let’s not forget about audio! The new mixing and enhancement tools will help you achieve that professional sound without the headache. Your videos are about to get a major upgrade!

Illustrator: Vector Magic?

For our vector aficionados, Illustrator has some exciting updates. The new AI-powered design suggestions will help inspire your next masterpiece, suggesting elements based on your unique style. Talk about having a personal assistant for design!

For Natalia, this means more consistency in the designs:?

Not only can we create editable vector illustrations from a prompt, but now we can go from a 2D to a 3D illustration without losing the style of the same illustration, i.e. we can rotate the illustration in different orientations and get it in different perspectives.

Now we have an even friendlier connection between Illustrator and Photoshop, for example, I can create a realistic vector with the Illustrator prompt and just hand it over to Photoshop and easily integrate it into our composition with lights and shadows and still be editable.

And if you love working in 3D, you’ll be thrilled with the improved 3D effects. Now you can create eye-catching graphics with just a few clicks. It’s time to elevate your designs!

Lightroom: Photography Made Fun?

Lightroom is stepping up with new AI image enhancements that can automatically adjust your photos based on your style. Talk about a time saver! The new community features will also help you connect with fellow photographers, sharing tips and inspiration along the way.

And if you’re always on the move, improved mobile synchronization means you can edit your photos anywhere, anytime. Your creativity won’t be limited by your location!

Wrapping It Up?

The Adobe MAX Conference 2024 has unleashed a wave of new features and tools that empower designers to create like never before. Whether you're into photography, video editing, or graphic design, there's something for everyone. So gear up and dive into these updates! Your next big project is just around the corner, and if you need ideas to get started, check out our projects for inspiration!

Natalia Molina

Art Director of Digi-Clicks.?

With more than 10 years of experience as a graphic designer and illustrator, Natalia has worked with major national and international brands on a variety of large-scale branding projects and advertising campaigns, for which she has been recognized at the Lantern Awards.