The Adobe Digital Learning Services Experience

Every year before the Adobe Summit begins there are a couple of very exciting days that offer a lot to learn. There is a pre-conference training that is very comprehensive and takes a deep dive into the usage of various products offered by Adobe.

I have been to the Adobe Summit a few times running labs and conducting sessions as part of the Summit. I interact with the Adobe Digital Learning Services (ADLS) teams during my visits and have attended a few trainings.

These trainings are invaluable not only because they are conducted by the 'subject matter experts' part of the ADLS teams but also because of the participation of primarily technologists from several industry verticals who contribute by sharing real world challenges. The experience sharing by the participants increases the knowledge of the use cases and scenarios and encourages a very informative discussion. It is common for the participants to share creative approaches of problem-solving using Adobe products.

What is unique to the pre-conference trainings is that they are quite detailed. There are several full-day sessions to provide maximum coverage and most have hands on lab or demos. You can register here to know more about what’s in store this year.

The learning experience is a value add as each year the ADLS team also up-skills the participants with the latest and greatest features that participants can take away to their organisations to implement solutions better and faster.

Post the pre-conference training it is also possible for participants to enrol in break-out sessions and labs where Adobe consulting and product teams conduct several sessions and can further answer any questions participants may have.

The list of trainings is quite comprehensive. For example it could be on Adobe Analytics, integrations with other solutions like Analytics and Target, or a deep dive into specific areas like predictive scoring and attribution, enhancing audience segmentation in Adobe Audience Manager using Analytics cloud, or orchestrating marketing campaigns using Adobe Campaign classic or Adobe Campaign Standard. With the recent acquisitions, the Summit pre-conference trainings get more exciting. For example, now participants can also enrol for courses on Marketo.

Participating in the pre-conference training provides the perfect opportunity for exploring the latest and greatest in technology, understanding the best practices and latest trends in businesses enriching the participants and also the Adobe teams learning from the experiences of the participants to add greater value each time.

Overall the pre-conference training is a great platform to learn, network, share and have fun, so at this Summit go ahead and register yourself for some exciting pre-conference trainings on a wide range of technologies of your interest.