Adnami July Newsletter
Hi there ??
Welcome to the July edition of the Adnami newsletter!
Introducing Adnami’s Guide to Skins?
It doesn’t come as a surprise that skins are a popular and well performing high impact format – but how do you choose between different types of skin formats and make sure you’re getting the most out of your creative??
In our new Guide to Skins we dive into our Seamless and Fluid Skin formats to explore their differences and best use cases for each as well as best practices on how to use overlays ??.?
Check out the guide for some simple tips and tricks and to see just how simple it is to create great looking responsive skins with just a few assets!?
Simplifying programmatic high impact buying with unified ad units?
We’ve seen that buying high impact programmatically presents a challenge in dealing with the difference in ad unit sizes across multiple publishers. For buyers, operating with various ad unit sizes requires them to work with numerous versions of the same creative, leading to operational inefficiencies. While on the seller side, there have been challenges in both the limited ability to control the pricing of inventory and lack of reporting capabilities in their ad servers.?
Together with agencies and publishers we’ve launched a project to solve these challenges by unifying ad units across all Adnami supply partners in Denmark. Though this initiative is launching in Denmark, our ultimate goal is to implement this initiative across all markets in order to simplify and scale the programmatic transaction of high impact inventory for buyers and sellers alike!?
Check out our blog article for more details, pros of working with unified ad units and what you need to do and be aware of.?
Welcome to our newest partner in the UK ?
This month we’re excited to announce one of our latest partnerships in the UK - welcome to the Independent ????!?
To learn more about our wonderful new partner check out the link below!??
领英推荐
Industry News
What’s happening at Adnami
Adnami CEO Simon Kvist Gaulsh?j and VP of Product Thomas From tell us about the company’s new attention metric, and discover how it is helping their clients make the most of high impact advertising?
Take your skin skills to the next level, get up to speed on how to use overlays, learn the difference between Seamless Skin & Fluid Skin and when to use which.??
In collaboration with agencies and publishers we’ve launched a project to solve the challenges that come with programmatic high impact buying. Instead of using standard ad unit sizes for our formats (320x320, 930x180, etc.) we are now introducing sizes that are Adnami-unique. What exactly does this mean? With these new Adnami-unique sizes you will only need one size per format per device.??
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What are other people talking about
French company Orange created a viral video for the Women’s World Cup, initially showing the French men’s soccer team performing well. However, it turns out the footage was of the French women’s team, aiming to promote equal support for both teams. The ad challenges stereotypes and highlights the pay disparity between male and female players. Orange aims to rectify misconceptions and promote gender equality in soccer.?
The article emphasizes measuring attention as a vital metric for media sales and advertising. Publishers need a clear definition and accurate measurement. It benefits them to showcase strong attention metrics and deliver high-quality content. Embracing eye-tracking tech and best practices can lead to improved ad quality and revenue in the attention economy.
Until next month ??,
The Adnami Team