Adin.Ai's Tech Pillars: CTO’s Guide to Doing More with Less

Adin.Ai's Tech Pillars: CTO’s Guide to Doing More with Less

Being able to efficiently navigate the rapidly evolving AI landscape is crucial for staying ahead in AI-based digital advertising. As the renowned project developer and a writer, Stewart Brand says: “Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road.”.

Brand's words remind us that in technology, you either lead the change or get left behind. For Adin.Ai, this means we’re always moving forward, to make sure our clients are the ones leading the way in digital ads. Just like our CTOs Halil and ?zgün will discuss here, we use smart tech to stay ahead, making sure we, and our clients are the steamroller!

The Hype Cycle for Artificial Intelligence 2023, as presented by Gartner, provides a chronological, bird's-eye view of the technologies set to shape the future (and the present) of AI:

This influential graph tracks the progress of innovations from their initial “buzz, hype” to their adoption in the society, offering a strategic forecast ability for businesses like us, and you.

In this year's cycle, a broad range of technologies showcased: we see the rise of Generative AI, which is capturing imaginations with its ability to create content that feels incredibly human. Foundation Models are solidifying their role as the underlying structures that drive AI applications forward. And Cloud AI Services stand out as the engines of accessibility, enabling AI functionalities to be more widely available across industries.

At Adin.Ai, we focus on harnessing Generative AI, Foundation Models, and Cloud Services to empower our digital advertising solutions. But our interest doesn't stop there, we continuously explore the full spectrum of AI advancements to be Brand’s steamroller, to ensure our tech pillars remain innovative and efficient.

“Innovation is the ability to see change as an opportunity – not a threat.”, said the tech giant Steve Jobs, and we couldn't agree more. Even the last stage of Gartner’s timetable says the plateau will be of productivity, all changes and advancements in AI are an opportunity waiting to be utilised to their full potentials.

We, aiming to harness AI’s potential and put it into efficient, effective practices, invite you to a dialogue between our two CTOs, to explore our commitment to leveraging key AI technologies that enhance our digital advertising services, and how these advancements integrate into Adin.Ai :

“Halil Faruk Deniz (F): ?zgün, let’s dive straight into the core of our tech. Our microservice architecture is the backbone. It allows us to build a robust, distributed system. Each service functions independently but interconnects seamlessly. How do you see this impacting our operational efficiency?

?zgün Ak?n (?): Faruk, the distributed nature of our microservices means resilience. If one service encounters an issue, others continue unaffected. This ensures our client's ad operations are always live, and always responsive. It's about uninterrupted service, no matter what.

F: Right, and the scalability of our cloud systems plays a crucial role. Being scalable and serverless, it adapts to the client's growing demands effortlessly. How does this integrate with our AWS infrastructure?

?: Our AWS setup, validated by the AWS Well-Architected Badge, confirms that we're not just scalable but also secure and efficient. It’s about providing a clear, secure, and high-performance cloud environment, crucial for handling large-scale ad campaigns which our clients encounter day to day.

F: Speaking of clarity and security, let’s talk about blockchain, a word that we focus on a great deal and a word that deserves the attention it gets. Its integration brings traceability to our system. Every ad interaction is recorded, providing unparalleled transparency to our clients above the industry standards.

?: Exactly. Transparency in digital advertising is a game-changer as our CIO Prof. Altan ?ak?r has written about in previous AI in Marketing editions. Transparency, coupled with our unsupervised scoring algorithm, means that we’re not just collecting data; we’re driving actionable insights. This AI-driven tool autonomously uncovers patterns and insights, enhancing the overall effectiveness of our campaigns.

F: Well said ?zgün: It's not just about data, but insights that drive impactful decisions. Predicting trends, and understanding behaviors, AI, and Generative AI in particular, makes it possible.

That’s the heart of our data platform infrastructure. A robust framework supporting all these tech pillars we’re talking about, ensuring they work together in harmony. Our holistic data approach analyzes data from multiple angles, offering comprehensive insights.

?: And the brain is Generative AI, and the Foundation Model that we have created here. All of the keywords we have spoken about combined allow us to create a trusted product where seeing, planning, optimizing, and scoring is possible for our clients.

F: It’s about giving our clients a clear understanding of how their advertising strategy is being executed and optimized in real-time.”

Our “pillars”—the tech, the team, the trust—are what make our clients' stories of success possible.

It’s said that the best things are often the simplest, and that’s what we aim for: simplicity on the surface, powered by sophistication combined with expertise underneath it, to support the outcomes on the surface.

With Adin.Ai, every click, every campaign, and every conversion is a step toward a future where doing more with less isn't just a promise. It's an everyday reality, as our CTO ?zgün Ak?n says:

“With Adin.Ai, efficiency skyrockets. Doing more with less becomes the norm.”

Our tech pillars are engineered to maximize your ad returns by up to 5X, while minimizing effort and cutting down costs by up to 100X. All while giving you an unseen standard on the 3 big T’s: Transparency, Traceability, and Trust.

Join our journey to reshaping the digital advertising ecosystem, where we’re open, honest, and transparent about every step we take, every pillar we build, and every service we provide.

To stay ahead, stay empowered with our newsletter AI in Marketing.

See you next week!

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