Is Adidas setting a precedent for other traditional brands to follow with their latest NFT initiative?

StepN Go, a social lifestyle app, has announced a second collaboration with German sports footwear retailer Adidas to launch a non-fungible token (NFT) sneaker collection, Genesis, on the Solana blockchain.

The StepN Go and Adidas Genesis Sneakers NFT drop is the latest collaboration between the two brands, following the successful launch of their initial partnership in April 2024. This second phase of the year-long partnership aims to further blend fitness and digital fashion in the Web3 space.

The new Genesis Sneakers collection will be available exclusively through a raffle mint on MOOAR, an NFT marketplace of FLS, a gaming and development studio behind StepN. A total of 1,000 sneakers will be up for grabs at 10,000 GMT, StepN Go’s native token, per entry, with a refund provided for those who don’t win.

Since its public beta launch in Sept. 2024, StepN Go has gained traction with its innovative features. One such feature, the Haus, allows users to lend their sneakers to friends, sharing their earnings while motivating each other to stay active.

Beyond the Haus feature, StepN Go offers a variety of features designed to reward users for their physical activity. The Fitness Level feature, for example, provides additional earnings based on consistent activity, turning every step into an opportunity to earn more.

Adidas latest endeavor highlights its commitment to strengthening its digital presence and seeks to reap all the benefits this space has to offer. Traditional brands are proactively looking into this space, aiming to provide unique experiences to their users.

We at SKOR Metaverse are thrilled to hear about this news as it reinforces the narrative that big and traditional brands are looking to foray into the digital space to unlock commercial opportunities.

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