Adidas' Olympic size f**k up

Have a laugh at their ineptitude and ensure you don't do the same ...

The Paris Olympics finished on the 11th August.

Just over two weeks later the Paralympics started.

As the "Official Supermarket" - whatever that means - Aldi knew what to do. Here's the bottom of the front cover of their weekly magazine.

However, despite being the "Official Sportswear Provider" for Team GB, Adidas clearly had a moment and sent me this:

"The Summer of Sports has come to an end"

"We couldn't be prouder of our athletes and all those who made our hearts beat faster this summer."

It's as though the Paralympics simply didn't exist. Abysmal!

What makes it all the more inexcusable is Adidas is the Official Sportswear Provider for ParalympicsGB and the German Paralympic squads.

So they KNEW the Summer of Sports hadn't come to an end ...

… but still managed to cock it up like only a big company and their big agency can.

Of course Adidas isn't alone. A recent favourite of mine was not one but three companies running TV ads using Orchestral Manoeuvres in the Dark's track "Enola Gay".

As the name may give away to you, it's an anti-war song about the atomic bombing of Hiroshima by the aircraft "Enola Gay" on 6th August 1945.

When you know, it's clearly not suitable for promoting health insurance, food & recipe kits, or a department store.

My guess is the agencies and their clients are all too young to know what this "jolly synth tune" is actually about. And - clearly - nobody bothered to listen to the words.

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Finding out more is FREE and you're not obliged to do anything else.

So get in touch now - [email protected] - while this is fresh in your mind.

#Adidas #Aldi