adidas and Namshi: Empowering Women in Fashion and Beyond for International Women's Day 2024

For International Women's Day 2024, adidas and Namshi proudly launch EmpowerHER, a campaign championing women in the global workforce. As part of the campaign, adidas and Namshi will host a series of virtual workshops and share the women's individual stories along with their (fire) adidas edits.

Throughout the week, EmpowerHER workshops will feature industry experts sharing insights on various topics, from navigating fashion and beauty to working abroad and sportswear e-commerce.

Here's what's coming up:

? Tuesday, March 5th, 2PM GST: "Navigating the Fashion & Beauty Industry" with Rachel Bassett, Fashion & Content Editor

? Wednesday, March 6th, 2PM GST: "Working Abroad as an Expat" with Ahndraea Allen Shoup, Marketing & Sales, adidas, and Tracy Nassif, Digital Marketing, Namshi

? Thursday, March 7th, 2PM GST: "Sportswear E-commerce, The Insider's Guide" with Liis Pagil, Sports, Namshi

All sessions are live streamed and hosted by Namshi’s Krystel Gonzales

These workshops are free to attend ?? and open to all. To register and learn more, visit Namshi’s LinkedIn or YouTube pages.

Team adidas and Namshi also contributed their experiences and advice to the broader EmpowerHER campaign.

Seven women from adidas and Namshi, each with unique backgrounds, shared their personal experiences and offered advice they would give to their younger selves. Additionally, each woman selected their own adidas edit based on their personal vibe.

Sadia Ali, Sportswear Manager at adidas: “I feel most empowered when I get out of my own way, it’s important for us to remember our own value and what we bring to the table.”

Shop Sadia's adidas edit: https://www.namshi.com/uae-en/shop_sadia_look/

Areej Waqar , Digital Consumer Experience Manager at adidas: “The life advice I would give my younger self is to just be your most authentic self, and do whatever makes you happy.”

Shop Areej's edit: https://www.namshi.com/uae-en/shop_areej_look/

Liis Pagil , Head of Sports at Namshi: “Don’t try to please everyone. It’s okay to say no if you don’t like it. You can’t please everyone in life!”

Shop Liis's edit: https://www.namshi.com/uae-en/shop_liis_look/

Rachel Bassett, freelance Fashion & Beauty Content Editor, Namshi: “Women that inspire me are the ones that go after exactly what they want—the women that feel the fear, and do it anyway.”?

Shop Rachel's edit: https://www.namshi.com/uae-en/shop_rachel_look/

Ahndraea Allen Shoup , Sales Academy team at adidas: “Being able to speak up and say what’s on my mind empowers me. When my opinion matters or I’m really heard, that’s what makes me feel empowered.”

Shop Ahndraea's edit: https://www.namshi.com/uae-en/shop_ahndraea_look/

Tracy Nassif , Digital Marketing at Namshi: “The life advice I’d give to my younger self is not to stress over every single detail. I’m a big believer in trusting the process.”

Shaikha Khalaf Yousif Khalaf Alnaqbi, Communications at Namshi: "The source of my inspiration is my family. I see life in color with their presence."

Shop Shaikha's edit: https://www.namshi.com/uae-en/shop_shaikha_look/

Join us in celebrating this year's IWD! Check out our LinkedIn and YouTube for more details about the workshops, and shop the looks on Namshi here now.