Adhere To Social Media Trends To Market Your Business
This blog post is beneficial for the people who are looking ahead to knowing about social media platforms and their business benefits.
Social media platforms are growing at a fast speed and these are likely to win hearts of people in the future as well. Marketers and business entrepreneurs are taking complete advantage of these platforms to promote their brands on search engines. These platforms dominated the entire business world as they have wrapped you with the spark and limelight of their advantages. This trend is evolving faster than ever and also it is attracting more and more businesses towards it due to its magnificent existence.
Today, social media platforms have become the part of everyone’s life whether the people use it personally or professionally. If we take this concept from the business point of view, it is getting high praise among business entrepreneurs. Social networks like Facebook and Twitter have become the prominent channels to communicate with. Through these media channels, they are achieving their targeted sales revenues and goals of having great PR. From the previous stats and trends of the business world, we have learned a lot and so try to predict some of the social media trends that can help you attain better brand recognition and loyalty.
If you are a marketer, you must be prepared with a fine strategy which you want to implement in the future to gain better business outcomes. Being a business entrepreneur, I have also researched some great social media marketing trends that I think will assist you a lot in your journey.
- Facebook has created a unique identity among people and stands out from the crowd by achieving a great ratio of 1.79 billion active users in the year 2016.
- Surveys say that YouTube has become a prominent source of entertainment and it is establishing strong PR which gives it 1.3 billion active users.
- The fact can’t be denied that social media is in the industry to stay and so businesses need to focus on capitalizing on it to reap their maximum benefits.
Remarkable Video Trends
The wave of video streaming is going upwards in the world of social media platforms. As we know that YouTube is known for presenting the videos whether they are personal or professional in a high-tech form. But now, Facebook is not behind in this race as it also introduced the facility of placing videos to the walls. As we earlier discussed that Facebook has achieved great active users, which is the best part to get your video liked and shared to gain utmost users’ attention. This was all about the general video which you as an entrepreneur can place to make your business more popular among competitors.
Recently, Facebook has launched an excellent live streaming video service named as Facebook Live which is on the high rise among Facebook users. This feature actually initiated to compete with the live video feature of YouTube. No doubt, Twitter will remain on top in this scenario as it provides the live video streaming with high definition 4K capabilities. Live video streaming goes beyond the edited and compressed ones and this will benefit in various ways as anyone can directly stream multiple live videos to promote anything and recommend their brand to the listed users in a raw format. So, smart marketers should go for it if they want to get bright business opportunities.
Surveys revealed that Facebook users doubled their daily video views which reach up to 8 billion almost the ratio to overtake YouTube.
Exceptional Growth of Social Commerce
Social commerce is referred to the concept where businesses invite customers for direct purchase from the social media platform. It is the procedure which helps users not to switch their tab from the social network to place the order of purchase. This technique somehow financially benefits entrepreneurs by growing their sales up to a great extent.
As per the stats received from Statista, “93% of the population is spending hours on social networks”.
So it is obvious that they can also get diverted with the ecommerce sites and their exciting purchase offers over there. For further reference, I want to give you the example of WeChat which has gained 31 percent of users who have initiated purchases direct purchases that are estimated twice in comparison to previous years.
You can see the growth of businesses on Pinterest. Here, the ratio reaches up to 75% of Pinterest users who made purchases from the same platform.
With the growing numbers of mobile users, it is expected that social commerce will continue to win hearts of customers in upcoming years. So, it is suggested that business entrepreneurs should tend towards it to get optimum brand growth.
Users Lean On Personalized Messaging / Direct Chatting
There is a confusion in people’s mind regarding the IM (Instant Messaging) apps like WhatsApp, Facebook Messenger and WeChat. They think that these apps are only the alternative to traditional text messaging, but in fact, these apps are broadly used by business entrepreneurs to promote their brands on a large scale.
Many brands are using the chatting apps to converse with their customers in a one-to-one environment which completely changed the way to get the service done. The chatting or direct messaging trend is very fast as customers can get the responses instantly instead of being placed on hold. For business, deploying or setting up the chatting trend would be a cost effective step. Usage of this technique makes marketers & customers life easier as they can communicate with each other over the chat and get the queries resolved within seconds.
There are so many examples of businesses that are using live chat process to make their clients facilitate with better and quick responses. Creating a Facebook page for a business gives the ideal way to communicate online with customers.
According to the actual stats - Chatting or messaging apps are used by almost 4 billion users all over the world, which is a high ratio. So, if businesses use this trend, they will get tremendous opportunity to reap the benefits of its presence.
Expansion of Native Content Promotion
Content is the king in marketing domain. When it comes to promoting your brand, it is the content which helps users understand your business completely. Native content marketing is the gateway to success for any business. If someone still relies on traditional advertisement, then it alone cannot survive in this ever-growing world. Entrepreneurs will have to take help of native content marketing for branding purpose. Ads having native content create more awareness without diverting the user’s or their activities. Content promoted in this manner definitely assists you to connect with the targeted audience without being pushy.
A study revealed that the usage of native ads is expected to grow up to $21 billion by the year 2018.
Other Emerging Areas of Communication
The best way to directly communicate with users is the social media networks. These platforms are the ways through which a brand can promote itself with loyalty in front of customers. But, with the advent of new ideas and innovations, social media platform is evolving into more communicative form. Apart from online chatting to buying products, the upcoming media channels are going to integrate customer service and interactivity exchanges features that could be applied between the consumers and brands. Like Facebook, multiple social media channels are yet to come. You can expect more diversity in these channels.
Wrapping Up:
As you can see the speedy transformation of the business world, it is advised to go with the above-mentioned social media trends. There are the possibilities of getting brand recognition and loyalty through these trends. These may be daunting but can be instrumental to your brand’s success.