Adenda Issue 3
Your regular dose of useful technical B2B marketing stuff - thought leadership, industry best practice and other handy information. Plus the odd bit of diverting drivel.
Lesniak Swann is now a B Corp
We recently had the news that we’re officially a B Corp, putting us in an exclusive club of only 16 B2B agencies that have the certification. We’ve always been a company that takes pride in doing the right thing and becoming a B Corp underscores that commitment to a better future for our colleagues, clients and partners.
The UK’s first ever STEM marketing awards
Marketing in STEM industries takes some serious chops – not only have you got to be good at marketing (duh) but you also need to be able to understand some highly complex, technical subject matter. It’s an area that doesn’t get the attention it deserves, so we were thrilled to help bring the inaugural STEM Marketing Awards to life.
Why great campaigns don’t happen without discipline and dependability
“Once you bid farewell to discipline you say goodbye to success” as some old football bloke once said. That may be true when it comes to beating Bayern Munich at the last gasp, and we think it’s true for agencies as well – because clients don’t get the best possible return from campaigns if they’re not delivered accurately and reliably.
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Get on customer shortlists before they even compile them
B2B marketing is rarely about quick wins, with impact measured in months and years rather than days and weeks. But that can work in your favour if you know how and where to influence the right people - ensuring your brand is top of mind before a purchase process even begins.
Rob Morrice joins Lesniak Swann as rapid growth continues
We recruited a new chairman recently – B2B marketing doyen Rob Morrice. With decades of experience leading some big name agencies, he’ll be working with us to help drive our ambitious growth plans both in the UK and globally.
We’re one of Campaign's top 10 Best Places to Work 2024
Life’s too short to work somewhere rubbish. So it was great to see we’d made it into the upper echelons of Campaign’s annual survey.?We put a lot of effort into making sure the culture and work environment at Lesniak Swann helps people to get the most out of their time with us, so this was a really great affirmation that we’re doing things right.
Transforming the B2B buyer journey
This episode of the Uncensored CMO features PWC’s Antonia Wade and provides some great insights into building an effective B2B marketing strategy. It’s a broad ranging interview, covering both the fundamentals of B2B marketing and a more detailed look at targeting audiences at different stages of the buying process.
Managing Director at Premier Advisory Group
8 个月Is it untold though? Really?