Adenda Issue 2
Your regular dose of useful technical B2B marketing stuff - thought leadership, industry best practice and other handy information. Plus the odd bit of diverting drivel.
How excess share of voice helps cut the crap in PR reporting.
Reporting on PR can feel like an exercise in wrestling clouds and herding cats. Whilst it’s pretty easy to understand what’s been done as far as outputs are concerned, it can be much harder to get a clear idea on what that’s got to do with the pesky business of creating commercial impact.
Relocating our offices to the historic Spode site.
From a humble office at a tyre garage to becoming immersed in the pioneering 'Createch' community at the Spode site. With our ever-growing team, we needed bigger premises to house us all...
“If there’s a book that you want to read, but it hasn’t been written yet, then you must write it”.
With only 17 of the top 200 books in 2020 being written by women, Creative Brief and Women in Marketing have combined forces to create a list of fresh reads to wrap your bookmark around this year.
Feel like you're herding cats when it comes to working with multiple agencies?
There are very few agencies that can be a true one-stop shop. You need an agency partner that not only understands your sector but can supply a range of services under one roof.
领英推荐
Brand investment matters to the City, reveals new IPA/Brand Finance survey
Investment analysts fundamentally believe that brand strength is critical to a firm’s success. This is according to new research by IPA/Brand Finance and analysis by Ian Whittaker, a former City analyst and Founder and Managing Director, Liberty Sky Advisors, unveiled at the flagship IPA EffWorks Global 2023 Conference.
When it comes to PR effectiveness, there's no school like the old school.
There are big opportunities when it comes to earned media, but they are often passed by.
And to round things off, some ear fodder on Spotify from Dr Iain McGilchrist...
Dr Iain McGilchrist is a psychiatrist, writer, and former Oxford literary scholar. McGilchrist came to prominence after the publication of his book The Master and His Emissary, subtitled The Divided Brain and the Making of the Western World.
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