Adello Cracks the Code: Near-Perfect YouTube Targeting with Contextual AI

Launched in Switzerland in September 2023, GP has enjoyed fantastic growth and client feedback. In the meantime, numerous case studies highlight the effectiveness of GP compared to simply running on YouTubeTM TrueView.

GP uses the power of Adello’s patented AI to process more data than probably any other YouTube product to provide superior reach, accuracy, and brand safety.

Looking at a specific example as shown below where the goal was to reach the target audience, scale out the campaign, and deliver minimal irrelevant impressions while controlling cost: The agency used a combination of GP and TrueView skippable ad formats for a targeted campaign aiming to expand brand reach within the YouTube eBike category.

“With Adello’s GP product, we are able to tap into new audiences for our clients,” shared Raimund D., Founder, and CEO of ADCONNECT. “The most important benefit, in my opinion, is additional high-quality reach and brand safety, which ensures that my client ads are displayed in the most relevant and safe environment. We are excited about the planned launch of other platforms and CTV formats.”

The campaign below, encompassing two 6-second bumper ads and a 15-second skippable ad, ran concurrently in May 2024. The campaign performance was evaluated based on eCPM (effective cost per mile), relevant channels, and ultimately relevant impressions.

The findings revealed distinct advantages of each strategy. GP achieved a 98% reach on topically relevant impressions, demonstrating superior brand safety and a targeted audience receptive to the advertised eBike brand. TrueView delivered a lower initial cost but with a higher proportion of irrelevant impressions, indicating potential for efficiency with optimized targeting.

Such results highlight the complementary nature of GP and YouTube TrueView. GP intends not to replace TrueView, but to be a high-quality addition. Its analysis of every single video creates unmatched precision in finding a more relevant audience, for instance here for the eBike and cycling community. TrueView offers specific audience targeting, but as the study shows, the additional data GP captures of every video and ensuing optimization allowed GP to minimize irrelevant impressions and lower the relevant eCPM.

This case study reinforces GP's position as a high-quality value-driver to advertisers and being Adello’s fastest-growing product. By leveraging both GP and TrueView, Adello’s advertisers achieve outstanding results, reaching a targeted audience with the highest brand safety and maximizing the campaign impact.

Adello is in the process of scaling out GP into other video and CTV platforms. Stay tuned!

Contact: [email protected]

About Adello

Adello, a leading Swiss/US AdTech provider, leverages real-time human behavior analytics with fully automated, self-learning technology for maximum mobile marketing ROI. Global market research agency Technavio ranks Adello’s technology, which is protected by several patents and has won over 20 awards, among the Top 16 in Big Data worldwide.

Customers of Adello include hundreds of the world's leading brands and agencies, such as BMW, Clear Channel, GroupM, McDonald's, SBB, and UBS. Adello serves clients worldwide with offices in Europe, Asia, and North America. Adello is a Swisscom Ventures portfolio company.

In 2023, the company launched GP – innovative approach to contextual targeting for video ads on platforms like YouTube, CTV, and potentially social media. Leveraging Adello's patented AI and self-learning technology, GP analyzes video content and context, including dialogues and objects within the video stream. This ensures that ads are shown to the most relevant audience, enhancing engagement and conversion rates. By clustering millions of relevant processed videos, GP allows advertising messages to reach a broader audience without compromising relevance, maximizing ad spend efficiency, boosting ROI, and prioritizing brand safety.

For more information, visit www.adello.com or contact [email protected] .