Addressing the Sustainability Challenges of Data Centres in the Era of Generative AI
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Innovative Approaches: Data Centre Strategies and Collaborations Paving the Way for Sustainable GenAI Integration
In 2023, the rise of generative AI (GenAI) has prompted businesses to adapt swiftly, with data centres facing challenges in processing power and electricity consumption. Sustainability, a longstanding priority, now demands accelerated action for a greener future amidst technological advancements.
To navigate the evolving landscape of GenAI, data centres must promptly adapt to processing advancements, such as Large Language Models (LLMs) driven by GPU accelerator technology.?
微软 recently announced its ￡2.5bn investment in the UK to build AI infrastructure, with the hope of building more data centres and GPUs. It’s also upgrading its existing three sites in the UK with the latest GPUs, networking equipment, and its own AI chips.?
Iron Mountain Data Centers (IMDC) also envisions an industry-wide design revolution focused on sustainability, providing reliable forecasting models for sound business decisions.
In Data Centre Magazine's December Edition, we explore IMDC's innovative solutions, including:
Discover how IMDC addresses these points and gain insights for your organisation.
"Facing looming climate targets, IMDC calls for a comprehensive approach to address GenAI's environmental impact, emphasising the importance of carbon elimination, circularity, and the adoption of renewable energy sources in the data centre industry."
>>> Read the report 'Overcoming the twin infrastructure impacts of GenAI'
AI Use-Cases Essential for Data Centre Efficiency?
Contrary to concerns, the surge in AI adoption presents a boon rather than a bane for the data centre industry. When seamlessly integrated, AI proves instrumental in enhancing numerous processes, such as streamlining workflows and deploying automation, propelling data centres into a new era of efficiency.
For instance, Huawei's iManager uses AI to oversee power allocation in data centres, demonstrating a notable 20% enhancement in resource utilisation within its facilities.
AI is also being leveraged for cooling systems, which can represent up to 40% of a data centre's energy consumption. Equinix 's project aims to slash energy usage by 48% through the optimisation of the energy supply needed to cool the data centre infrastructure.
The collaboration between Shell and Infosys also stands out as a prime example of proactive measures, focusing on advancing sustainable data centres through immersion cooling and AI services.
Contrary to concerns about the environmental impact, the UK's ambition to become an AI powerhouse can coexist with sustainability. In fact, by embracing AI more extensively, we can unveil new solutions to enhance sustainability in the data centre sector.
With this in mind, what are the key pillars for success using when using AI?
Mike Bachman, Boomi 's Head of Architecture and AI Strategy believes that achieving AI readiness requires a holistic approach that encompasses people, processes, and platforms.?
"A culture of AI readiness is one steeped in curiosity, openness, and learning, with strong partners and vendors able and available to provide additional support,"
says Bachman in interview with Data Centre Magazine.
And, for additional insights, Data Centre Magazine outlines the Top 10 emerging AI and ML applications within data centres for you.?
???? Are you embracing AI? Let us know how in the comments. ????
Related News in the Data Centre Industry
Lifetime of Achievement: Robin Khuda, Founder & CEO of Airtrunk
Data Centre Magazine shines a well-deserved spotlight on Robin Khuda , Founder & CEO of AirTrunk in the latest December Edition.
Celebrated as an exceptional leader and dedicated manager, Khuda approaches his work with charisma, fearlessly tackling complex tasks.
With a wealth of experience in managing large technology companies in APJ, he founded Airtrunk in 2014, which has now become the leading hyper-scale data centre platform in the region.
Explore the story of Khuda's lifetime of success to understand why we've chosen to spotlight his remarkable achievements.
Top 10: Data Centre Consultants
With the importance of data centres and supporting digital infrastructure growing ever-increasingly important - and demands on them growing at a similar rate - our Top 10 unveils the industry’s leading advisory firms that empower organisations to navigate the complex landscape of data centre planning, design and management, as well as nurturing the development to ensure facilities are sustainable and future-proof.?
领英推荐
From Cundall and Sudlows to 嘉科工程 and Arcadis , find out who made the Top 10 and why.
>> Discover now
Top 10 Lists for November 2023 Include:
?? Did you know you can sponsor a Top 10 article or newsletter? Get in touch with Alice Victoria Page to find out more.
December Edition of Data Centre Magazine
For the final edition of Data Centre Magazine of 2023, we reflect on the strides that have been made industry-wide while acknowledging there is still a fair way to go.
Whether it be following Leading Edge Data Centres ’ pursuit of digital equity or the ESG commitments of CyrusOne , or even how Etix Everywhere is pioneering its edge success in new geographies, our December issue showcases the collective efforts of making the world a more connected and sustainable place.?
Read now and please share with your network.
Top News Stories
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We understand the importance of making a lasting impact in the industry, and that's why we offer a diverse range of digital content services to suit your objectives.
From webinars, round-tables, and LIVE events, to stand-out executive profiles and case study reports in our Award Winning Digital Magazine's, our team will maximise your impact in the industry.
Our content solutions are not only effective but also tailored to your unique needs.
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Celebrating Sustainability Leadership: Be Heard and Recognised at These Must-Attend Events and Awards
There are a series of events and awards tailored just for you in 2024. Including:
Hybrid events
Net-Zero LIVE, March 2024: https://bit.ly/47nKTXl
Sustainability LIVE London 2024: https://bit.ly/47sHCpt
Virtual events
Find the virtual Sustainability LIVE event for you next year, including Singapore, Dubai and New York. Go to the Sustainabililty LIVE Website and explore the ‘Attend’ drop down menu.?
The ESG & Global Sustainability Awards 2024 ??
Have you considered elevating your sustainability efforts through the Global Sustainability & ESG Awards in 2024? This is your chance to gain recognition for your sustainability efforts. > Enter before it's too late. <
> For speaker,? sponsor and partnership enquiries on any of the above, get in touch with Lauren Hayes, the Senior Marketing Manager at Sustainability Magazine.
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AI developer - Online Marketing Specialist Founder/COO @ wetime | Phyton, PHP, SEO, SEA, Affiliatie, AI developer, specialized in creating unique models and datasets
10 个月Exciting news! The latest edition of our monthly LinkedIn newsletter has just been released. It's filled with fascinating insights into the fast-paced world of data centres and the integration of generative AI. One highlight is Iron Mountain Data Centers, who are leading a sustainability revolution through groundbreaking investments in low-to-no-carbon power and innovative micro-grid solutions. You'll also find inspiring AI success stories from industry giants like Huawei, Equinix, Shell, and Infosys. Don't miss the interview with Michael Bachman, Boomi's Head of Architecture and AI Strategy, where he shares the essential holistic approach for AI readiness. Join the conversation on AI's impact on sustainability and stay updated on industry news, including Microsoft's significant investment in AI data centres. And make sure to read about the remarkable career of Robin Khuda, Founder & CEO of AirTrunk, who has achieved great things in the hyper-scale data centre domain. Lastly, explore our Top 10 list featuring industry-leading advisory firms shaping the landscape of sustainable data centre planning and management. Dive into this exciting edition now! #DataCentreInnovation #GenAI #SustainabilityLeadership
Head of Brand Marketing | Data Centre, Mobile, Procurement, Supply Chain & Scope 3 Programmes at BizClik
11 个月Sustainability Magazine Lauren Hayes India Berry