ADDING VALUE: WHAT ARE YOUR STRENGTHS?
Part 3 of 3 (The Bottom Line) by Jean Saucier, Solutions Manager, Universal Information Services
As the 3rd in a series, I had to spend some time thinking about what value I could add to our previous Universal blog posts about “Knowing Your Strengths”.
This question, “How can we add value?” is a question that I ask myself every day as I’m interacting with our clients. Much of what I’m tasked with each day is to review the news monitoring and media measurement services our clients currently receive, then find ways to ensure they have our most innovative, relevant and comprehensive solution. If a client has been only using broadcast monitoring, for instance, perhaps the time has come to add in web and social media monitoring. Many stories that don’t make the cut to be broadcast often end up on a broadcaster’s website.