Adding structure to my business

Adding structure to my business

Dan Mott Dan Mott

Dan Mott

Game Designer & Community Builder | MarketingOps.com | DM & Dad ??

发布日期: 2019年7月29日
+ 关注

Monday 7/29/19...

Ahh, it feels good to be back home writing this next entry from my desk! I had an amazing vacation last week, was really proud of how much I got done, but am excited to dig into what I have planned for the week ahead.

Before I left, I signed up for a consulting bootcamp to help solidify my offer, price, and sales process. I've started a bit of the training to get me on track, but am really going to spend some time going through it this week.

Over the past two-plus months, I've pivoted a number of times and have found myself in a place where I don't really know what I'm selling anymore. But over the next two weeks, that will change. I have a plan to create a single offer that solves a very specific challenge for a particular persona. This will help me better target my audience and make delivering my service more impactful.

To date, I've mostly relied on an inbound sales methodology to fuel my pipeline. My outbound strategy has been quite pitiful. As much as I'm not a fan of it, that will change. But, with a very specific offer and a message that is tailored for a certain type of person, I'll have a very targeted approach. And if I can truly help this person solve a challenge and bring them value, I feel much better about introducing myself to sell them my service.

It's a massive offering with a lot of value-add, which means it's a lot of work to execute. That means I'm selling a high ticket item, so I don't need to sell a lot, I just need to find a few good clients.

This approach allows me to more easily delegate the work or portions of it because it's so process-driven. It's easy for me to hire someone to take over. It makes it easier for me to go from freelance to turning this thing into an actual business. It gives me a more defined goal and a laid-out trajectory towards achieving it.

< Last Post - TODAY - Next Post >

This is an entry from my personal daily journal. I recently left the 9-5 to work for myself - something I've dreamed of for as long as I can remember. It's my hope that these posts inspire anyone looking to do the same or shed some light on what this journey is really like.

Thanks for reading!

- DM

要查看或添加评论，请登录

Dan Mott的更多文章

  • Like Attracts Like
    2024年11月26日

    Like Attracts Like

    The moment we wake up and the moment we fall asleep are the two most important times of day. It is the transition from…

    2 条评论
  • I Am Done
    2024年11月25日

    I Am Done

    Thursday night was the first night I willingly skipped this challenge. I did so because I no longer need it.

  • Let It Be
    2024年11月21日

    Let It Be

    I was living a lie. Something within me broke over the past 48 hours.

    2 条评论
  • I'm Emotionally Broken
    2024年11月20日

    I'm Emotionally Broken

    I feel drained. I just want to curl up in a ball and cry lol I'm not myself.

    8 条评论
  • I F*cked Up
    2024年11月19日

    I F*cked Up

    Well, that just threw me for a loop! In a matter of minutes, I feel like I just regressed months. I lost control of my…

    5 条评论
  • Don't Force It
    2024年11月18日

    Don't Force It

    I learned another important lesson this weekend: don't try and force it. This is something I already knew and have…

    3 条评论
  • Brainwashing Myself
    2024年11月15日

    Brainwashing Myself

    The human mind is incredibly susceptible to suggestion. Inception is a real thing, except you don't have to enter…

  • It's All A Lie
    2024年11月14日

    It's All A Lie

    Life is the most beautiful lie we tell ourselves. Because whatever we say, we start to believe.

  • Trust Your Gut
    2024年11月13日

    Trust Your Gut

    I need a lot of structure in my life. It's definitely my safe space.

    4 条评论
  • My Vision Board
    2024年11月12日

    My Vision Board

    I never had a vision board until this year. This was probably the first manifestation technique I learned of, long…

    2 条评论

社区洞察

其他会员也浏览了