Adding structure to my business
Monday 7/29/19...
Ahh, it feels good to be back home writing this next entry from my desk! I had an amazing vacation last week, was really proud of how much I got done, but am excited to dig into what I have planned for the week ahead.
Before I left, I signed up for a consulting bootcamp to help solidify my offer, price, and sales process. I've started a bit of the training to get me on track, but am really going to spend some time going through it this week.
Over the past two-plus months, I've pivoted a number of times and have found myself in a place where I don't really know what I'm selling anymore. But over the next two weeks, that will change. I have a plan to create a single offer that solves a very specific challenge for a particular persona. This will help me better target my audience and make delivering my service more impactful.
To date, I've mostly relied on an inbound sales methodology to fuel my pipeline. My outbound strategy has been quite pitiful. As much as I'm not a fan of it, that will change. But, with a very specific offer and a message that is tailored for a certain type of person, I'll have a very targeted approach. And if I can truly help this person solve a challenge and bring them value, I feel much better about introducing myself to sell them my service.
It's a massive offering with a lot of value-add, which means it's a lot of work to execute. That means I'm selling a high ticket item, so I don't need to sell a lot, I just need to find a few good clients.
This approach allows me to more easily delegate the work or portions of it because it's so process-driven. It's easy for me to hire someone to take over. It makes it easier for me to go from freelance to turning this thing into an actual business. It gives me a more defined goal and a laid-out trajectory towards achieving it.
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This is an entry from my personal daily journal. I recently left the 9-5 to work for myself - something I've dreamed of for as long as I can remember. It's my hope that these posts inspire anyone looking to do the same or shed some light on what this journey is really like.
- Check out my first post for more: This is for you (but mostly for me)
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Thanks for reading!
- DM