Adding Outdoor Furniture Sales to Your Landscaping Business!

When you think about landscaping, you might immediately picture lush lawns, beautiful gardens, and well-designed outdoor spaces. But here’s a question: what’s the first thing people do after their outdoor space is completed? They furnish it.

That’s right—outdoor furniture is the finishing touch that turns a backyard into a functional living space. This presents a huge opportunity for landscaping businesses. Adding outdoor furniture sales to your offerings can be a game-changer. Let’s talk about how you can do it and why it’s a smart move for your business.

At N3 Business Advisors, we work with construction and landscaping companies to find ways to diversify and grow their revenue streams. Selling outdoor furniture is a perfect example of how a small pivot can lead to big profits while enhancing customer satisfaction.

Why Add Outdoor Furniture Sales?

If you’re on the fence about venturing into furniture sales, let me share a few reasons why it makes perfect sense:

1. It Completes Your Service Offering

Landscaping is all about creating beautiful outdoor spaces. By offering furniture, you’re helping clients go from concept to completion. They won’t have to look elsewhere for that final touch—it’s all available through you.

2. Higher Revenue Per Client

Upselling is a proven way to increase revenue. If a client is already investing in a new patio or deck, they’re likely to buy furniture to match. Offering it as part of your package makes it convenient for them and profitable for you.

3. Establish Yourself as a One-Stop Shop

The more services you offer, the more valuable you become to your clients. When you position yourself as a one-stop shop for outdoor living, you’re not just selling a service—you’re building a brand.

4. Expand Your Customer Base

Furniture sales might even bring in new customers who aren’t ready for a full landscaping project but want to upgrade their outdoor space. Over time, they might turn to you for larger projects, creating a steady pipeline of leads.

Getting Started with Outdoor Furniture Sales

Now that you’re excited about the idea, let’s break down how to make it happen.

1. Research the Market

Before you start, take some time to understand your target market. What styles and materials are popular in your area? Are your clients looking for high-end luxury furniture or budget-friendly options?

2. Partner with Suppliers

Look for reliable suppliers or manufacturers who can provide high-quality furniture at competitive prices. Some companies offer wholesale options or even dropshipping, which means you don’t have to carry inventory.

3. Create a Display

If you have a showroom or office, set up a display to showcase the furniture you offer. For landscaping projects, you can even incorporate furniture into your designs, letting clients see how it looks in real-life settings.

4. Offer Bundled Packages

One way to sell furniture is to bundle it with your landscaping services. For example, if a client is installing a new patio, offer a package that includes furniture at a discounted rate.

5. Leverage Digital Tools

Set up an online catalog or e-commerce platform where clients can browse and purchase furniture. Combine this with your landscaping consultations to upsell effectively.

Choosing the Right Outdoor Furniture

Not all furniture is created equal. Here’s what you should consider when selecting products to offer:

• Durability: Outdoor furniture must withstand weather conditions. Look for materials like teak, aluminum, and weather-resistant wicker.
• Style: Modern, classic, bohemian—understand your clients’ preferences and offer a variety of styles to suit their tastes.
• Comfort: Functionality is important, but comfort is key. Make sure the furniture is as enjoyable to use as it is beautiful to look at.
• Price Point: Cater to a range of budgets. Offer everything from affordable options to premium products.
• Eco-Friendliness: Sustainable materials and manufacturing processes are increasingly popular. Highlight these features to attract environmentally conscious clients.

Marketing Your New Offering

You can’t just add furniture sales and hope customers will notice. You need to market it effectively.

1. Showcase on Social Media

Share photos and videos of your furniture options on platforms like Instagram and Facebook. Create content that inspires clients, such as “Before and After” transformations or styling tips for outdoor spaces.

2. Include Furniture in Your Portfolio

Update your website and portfolio to include images of completed projects featuring outdoor furniture. Show potential clients how your furniture complements your landscaping work.

3. Highlight the Convenience

In your marketing messages, emphasize how you’re making life easier for clients by offering everything they need in one place.

4. Use Testimonials

If you’ve already started selling furniture, ask clients to share their experiences. Positive reviews and testimonials can build trust and attract new customers.

5. Seasonal Promotions

Run promotions tied to seasons or holidays, like spring discounts or summer bundles. This creates urgency and drives sales.

Overcoming Challenges

Of course, adding a new revenue stream isn’t without its challenges. Here’s how to navigate them:

1. Inventory Management

Carrying too much inventory can tie up cash flow. Start small and grow based on demand. Consider dropshipping to minimize risks.

2. Competition

You’re not the only one selling outdoor furniture. Differentiate yourself by offering unique styles, competitive pricing, or personalized service.

3. Training Your Team

Your team needs to understand the furniture you’re selling so they can answer client questions and close sales. Provide training sessions to get them up to speed.

A Case Study: Success in Furniture Sales

Let me share a quick success story from a landscaping business we worked with at N3 Business Advisors. This business added outdoor furniture sales to their services just two years ago. Since then, they’ve:

• Increased their average project value by 20%
• Attracted new customers who initially came for furniture but later hired them for landscaping projects
• Built a reputation as the go-to provider for outdoor living solutions

Their secret? They focused on offering high-quality products, bundling furniture with landscaping services, and actively promoting their new offering through digital channels.

The Bigger Picture

At the end of the day, selling outdoor furniture isn’t just about making extra money—it’s about creating value for your clients. You’re helping them transform their outdoor spaces into functional, beautiful areas where they can relax, entertain, and make memories.

And as a business owner, you’re setting yourself apart in a crowded market. When clients see you as a one-stop shop for all things outdoor living, they’re more likely to choose you over competitors.

Final Thoughts

If you’ve been looking for a way to grow your landscaping business, adding outdoor furniture sales is a great place to start. It’s a natural extension of what you’re already doing and offers huge potential for increased revenue and client satisfaction.

At N3 Business Advisors, we’re always here to help businesses like yours explore new opportunities and navigate the challenges of growth. If you’re ready to take the next step, let’s have a conversation.

Disclaimer:

Any information provided here is for informational purposes only. It should not be considered as legal, accounting, or tax advice. Prior to making any decisions, it’s the responsibility of the reader to consult their accountant and lawyer. N3 Business Advisors and its representatives disclaim any responsibilities for actions taken by the reader without appropriate professional consultation.

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