Adding our latest newsletter to the conversation

Adding our latest newsletter to the conversation

Please review the contents of this email and consider using it as a template - all or in part - when you help LRT by sending out similar notices along with the newsletter to people you feel might benefit by associating with us and utilizing the tools we offer. If we together are going to truly deliver positive results in reducing vet suicide or abolishing their debt and through the many other solutions we uncover - we can't do it alone. We need your help.

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Hello again.

I am in the process of taking my profoundly fortunate experience of being in the right place, at the right time, and having the right tools to co-found the enormously successful 501(c)(3) charity RIP Medical Debt (RIP) and putting the lessons I learned there to work for others. (If you haven’t already heard of RIP, over the past nine years it has received enough in donations to be able to purchase and forgive $8 billion in unpayable medical debt for over 5.5 million Americans.)

?The truth is, if we hadn’t been able to raise an equivalent amount of awareness of our work we never would have achieved those results. If they don’t know about you, they can’t do anything about you. It took a mention by John Oliver in a skit he was doing on Last Week Tonight and a very brief snapshot of our logo to catch the attention of his audience. Where once we struggled for money and media attention, we are enjoying an abundance of both to this day.

I can’t say that my application of awareness-raising through Let’s Rethink This (LRT) will do for others what John Oliver did for RIP, but I can say that LRT has cracked the code. Now, we are looking to partner with like-minded organizations or individuals who have the time, desire and resources to seek a larger audience.

?By way of our February newsletter below, let me introduce Rethinking Heroes (RH) to you as our most recent “Impact Awareness” tool. We feel that anyone appearing as an interview subject on public radio or serving as a co-producer of this?veteran-centric showcase and the campaign it supports: Veteran Mission Possible could benefit.

?Interested? Let’s talk. I am available by Zoom tomorrow or Thursday.

?Jerry



The Newsletter for those who Rethink, Reflect, and create Results

- February 2023 -

LRT Unveils Rethinking Heroes on Public Radio

For the first time we are aware of, a drive-time public radio hour is devoted to veteran issues and Solution Providers dedicated to reducing veteran suicide, abolishing their medical debt and in so many other ways making their lives easier. Cary Harrison hosts Rethinking Heroes on famed LA public radio KPFK 90.7 FM every Friday morning from 9-10 a.m PST/noon EST.

READ MORE

Catch "Rethinking Heroes" on

KPFK 90.7 FM at

9am PST / Noon EST

Listen Live to KPFK Rethinking Heroes?caused quite a stir when it aired?Episode 23-03 with USS Liberty survivor Phil Tourney . Here are some of what listeners have been writing in:

I am writing to you on behalf of the USS Liberty Veterans. I and my colleagues are in full support of having their voices heard on your radio program.
Thanks for letting me get the word out one more time and for discovering your amazing radio station. Talking about it helps me to find closure even after 56 years.
I am hoping your station will keep doing this great work.
I am extremely interested in matters pertaining to vets & your recent broadcast on the U.S.S. Liberty.

Featured Articles

Army Veteran Was Paying Stranger’s Bills for a Decade

This post-war vet wanted to keep his donations anonymous, but when he passed away the town uncovered a joyous surprise.

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Caron LeNoir is February’s Let’s Rethink This Impact Journalist

Caron's 14 year military history of service in both the U.S. Navy and U.S. Army was the foundation for her work with the National Association of Black Journalists (NABJ) and?Military Veterans in Journalism (MVJ).

READ MORE

Hidden History of the First Black Women in the U.S. Navy

The Golden Fourteen were largely forgotten—but a few veterans and descendants could change that.

READ MORE

Why We Don’t Follow Through: The Failed Change Equation

?We assume that if we are motivated to make a change, then we will change. But how well does this really work?

READ MORE

About Let's Rethink This

The mission of LRT is to search out (searchlight), feature (spotlight) and accelerate (ignite) the awareness and growth of people and organizations who are?rethinking?today’s challenges and coming up with novel solutions to seemingly intractable problems. Acting as an “impact engine,” we are especially focused on solutions that produce measurable positive social impact. Our goal is to run campaigns and forward partnerships and select clients that cumulatively will produce $1,000,000,000 (yes – BILLION) worth of positive social and economic impact.

Learn More About LRT

Follow LRT

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