Adding followers on a LinkedIn company page
Serhii Palamarchuk
Chief Marketing Officer at Linked Promo - linked-promo.com| B2B database | LinkedIn Marketing | B2B lead generation | LinkedIn Marketing Agency
Linkedin announced a new feature that will help you add subscribers to the company profile. Recently, it has become available on all Linkedin company accounts. This feature is special because you can send an invitation to people from your first circle as on the personal profile.
Opportunities that this feature brings you
1) Social confirmation of your company’s activities. It is worth to admit that the promotion of your business will work much better if your company account obtains 3,000 - 30,000 subscribers instead of 30. Besides this, these indicators strongly affect the decisions of the client when he decides to cooperate with your company or not.
2) Regular publishing of interesting content can bring continuous communication. It was effective to make posts from your profile earlier because you had many followers, and they were able to see all your posts. However, the trend with this new feature can change. Since the publication of interesting content both on the company and the personal account can bring even better results.
3) Features that can be obtained from the subscription. We recommend you to promote not only employee accounts but also add people from your target audience to the company profile. It will bring a big breakthrough in the promotion of your business through LinkedIn.
4) Finally, employees can leave your company, and their accounts will not be actual. However, subscribers on your company’s page will stay with you.
Our agency has launched a standard process that will help you add subscribers to your Linkedin company profile. This feature is included in all our service packages. We always follow the rules that Linkedin sets and try to add 30 people per day (500 per month) to your business page. The number is small, but if you continue to do this every day for a year, then approximately 5000-6000 people will connect to the account of your company.