Adding CGI into the mix for K18 Hair, San Francisco, California

Here yet another productive collaboration between the K18 Hair creative team from San Francisco, California and Welpix from Slovakia, Europe. CGI technology allowed us once again to work remotely and deliver exceptional results for this great looking brand while exploring new creative possibilities for their product’s latest visuals.

As the brand’s visual identity lies in its simplicity and vivid colors to differentiate itself. We spent a great deal of time making sure that products are presented according to their brand manual. Taking advantage of 3D technology and combining it with existing strong web presence makes this product line a true e-commerce hero.

We used CGI photography techniques for both the catalog images (on pure white background) as well as those with color backgrounds with shadows. All that for the purpose of matching the brand’s visual identity on the website. Second, we created a set of creative hero images introducing the product to the website visitors and online audience.

Finally, after we were all satisfied with the results we took three existing creative concepts and animated them for even better impact via the social media channels and the website. 3D product animation is a great way to differentiate yourself and taking that extra step towards being really seen and recognized in the ever-growing sea of competition.

See more images here