Adding 787 students in ONE week and COUNTING...
Stephanie Broecker
We help business owners improve their lead gen and sales development.
In this new series we'll share the behind-the-scenes of not only our processes that are making an impact for our communities of entrepreneurs in their businesses... But also what is happening in the marketing, sales, lead generation, and more... Really through experience and building know, like and trust relationships we help each other with "all-the-things" by tackling them in Bite-Sized increments! This has been huge.
And if we know one thing, it's being a Solopreneur doesn’t mean having to go it alone! :)
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And here we go...
Meredith Eisenberg recently took the plunge and launched my first course on Udemy. She had been Udemy curious for a while… but had always been a bit intimidated by Udemy… however, she decided to give it a go anyways… And guess what? In just a few days, she had 783 students enrolled! ?? She'd like to shoutout a huge part of this success to kenz Soliman 's “Marketplace Superstar” course, which provided her with the roadmap she needed to navigate the Udemy landscape. A big part of Marketplace Superstar is a week of personal coaching on Telegram each month. And, for those who managed to publish a course in a week – there was the prize of being part of one of Kenz’s collborative courses…
Here’s a rundown of Meredith's experience, sprinkled with some tips and insights that can help you create your first course on Udemy.
1. Content Requirements: Short, Sweet, and Structured
Udemy requires a minimum of 30 minutes of content, but it must be broken up into at least five modules. This structure not only makes the course digestible for students but also helps in organizing your content effectively. Keep it concise and focused—each module should deliver a specific piece of value. I had a longer course mapped out in Canva. So she turned each subsection into it’s own lesson – it worked pretty well.
2. The Power of Multiple Short Courses
Initially, she planned to put her entire course on Udemy as one long module. Thankfully, she was advised otherwise. The modules are short – and she was on a deadline. Multiple shorter courses are more engaging and manageable for students. Plus, they allow you to cover more ground without overwhelming your audience. Think of it as creating a series rather than a single blockbuster.
3. Quality Over Quantity: The Importance of Audio and Video Standards
Udemy has stringent quality checks for audio and video. Her first attempt at recording had to be redone because the audio quality was off. Thanks to Kenz’s guidance, she reworked her setup and nailed it. Good quality isn’t just about looking professional—it’s about ensuring your students have a seamless learning experience. I started recording on zoom – but them moved to a new video editing program called Tella Video – https://solobizhacker.com/tella. Jasper Blake (who is really picky about these things) was really impressed with the quality in the end.
4. The Submission Saga: Patience Pays Off
Submitting a course to Udemy is a process. First, you need to verify your ID, then submit your course for review. She had to resubmit my course to fix a small issue, which added a few extra days to the timeline. Patience is key here. Each step, though seemingly tedious, ensures your course meets Udemy’s standards, ultimately benefiting you and your students. Although the submission saga cost her making the one week deadline – she felt very proud when her course was finally accepted as she should be, we are too and LOVE it soo much (along with almost 800 students AND COUNTING). I think you will too!
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5. Momentum Week: Personal Support Made All the Difference
One of the standout aspects of Kenz’s course was the “Momentum Week” where she provided personal support via Telegram. This hands-on assistance was invaluable, helping me fine-tune my course and boosting my confidence. Sometimes, having that direct line of communication makes all the difference.
6. Leveraging Udemy’s Coupon System: Reaching My First 783 Students
Udemy offers a promotional coupon system, and she used a 3-day coupon for 1000 redemptions. She looked up Udemy coupon groups on Facebook and posted her course there. Seeing 783 people sign up was exhilarating! This influx of students not only validated her course content but also gave her a ready audience to engage with further content.
7. Building Your Community with Udemy
The nice thing about the Udemy influx is that we can email them through Udemy weekly. We can’t send promotional messages – but we can point people to content related to Meredith's course – this content can have an opt in link. You can also send promotional emails about your other courses in Udemy. So, her class is now for sale on Udemy. She might make money on it – but like writing a book, the point is to show her expertise and grow her community. She's already hard at work on her next course on Social Listening which she plans to release on Udemy in August.
Stay Tuned...
Cheers to your success,
A little more about Meredith ~
Meredith Eisenberg - CoFounder and Lead Solo Biz Hacker - Loves to scour the internet for new strategies and ideas - and then experiment to see which ideas really work. She's a self-proclaimed tech nerd when it comes to marketing!
For the past 15 years, she has been helping entrepreneurs tame the tech overwhelm and create businesses that works for them. From basic strategy to simplifying funnels, to building relationships, she's done it all.
SIgn up for her course, Online Business Fundamentals - Know, Like and Trust HERE.
Hey... a few people have been asking me about the course - here's a link to get it free in July - https://www.udemy.com/course/know-like-and-trust/?couponCode=02E37CCD12C22760A098
Marketing Manager, Hussmann | Retail Services
4 个月Great to hear and love these tips! Great job Meredith Eisenberg and Stephanie Broecker
I help small business owners scale their businesses by helping to grow their communities, find their ideal prospects, and business development. Ask me to take a look at your Pinterest acct??
4 个月Awesome job Meredith Eisenberg
Strategy Consultant - I Create The Plans That Your Favorite Marketers Use To Grow Their Businesses
4 个月I just want to say that you both rule and I love this. And Meredith Eisenberg congrats!
We help business owners improve their lead gen and sales development.
4 个月This is such a COOL story to me... Way to go, Meredith! You help sooo many people! ?? ??