Added Value

As a photographer I learnt over the years that the more involved I am in the project I'm working on, the better are the results.

In my latest photo shoot for SodaStream I was involved in everything: from suggesting some of my personal friends and acquaintances as models

For example this is Yonatan Eshet, the son of my friend Maya.

, sending suitable style references to the team

This is a reference from a mood board we created for the shoot, Source by : theberry.com

and looking for the correct locations at friends' homes (everything paid of course)

Shot at my friend's Ilana W. home

I am often asked if these efforts are worth it.

And my answer is - of course, it makes my work a lot better as a photographer.