Add Some Value | Pizza Express
The Jazz and Pizza Revolution: How do you make pizza an unforgettable experience?
In 1965, PizzaExpress founder Peter Boizot decided his restaurants would offer more than just pizza. He introduced live jazz performances, turning a simple meal into an artistic experience. The unique ambiance drew a loyal, upscale crowd willing to pay more for the added value. PizzaExpress became a beloved brand that stood out from the fast-food competition.
Moral: Deliver more than a product—offer an experience. Added value creates lasting impressions.
Marketing Definition Embedded: Value-added marketing enhances a product or service with features that exceed customer expectations.
My Explanatory Video in Arabic: https://www.dhirubhai.net/posts/omarsamy_marketingabrshortcuts-marketing-branding-activity-7004103383783538688-PHUK?utm_source=share&utm_medium=member_desktop
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