Add Some Value | Pizza Express

Add Some Value | Pizza Express

Omar Samy Omar Samy

Omar Samy

Marketing Assignee at GSK | ESLSCA MBA Student | Medical Sales & Marketing | Content Creator | Branding Expert / Digital Marketing Strategist | Pharmacist

发布日期: 2025年1月31日
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The Jazz and Pizza Revolution: How do you make pizza an unforgettable experience?

In 1965, PizzaExpress founder Peter Boizot decided his restaurants would offer more than just pizza. He introduced live jazz performances, turning a simple meal into an artistic experience. The unique ambiance drew a loyal, upscale crowd willing to pay more for the added value. PizzaExpress became a beloved brand that stood out from the fast-food competition.

Moral: Deliver more than a product—offer an experience. Added value creates lasting impressions.

Marketing Definition Embedded: Value-added marketing enhances a product or service with features that exceed customer expectations.


My Explanatory Video in Arabic: https://www.dhirubhai.net/posts/omarsamy_marketingabrshortcuts-marketing-branding-activity-7004103383783538688-PHUK?utm_source=share&utm_medium=member_desktop


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