Add This to Increase your Success Rate by 35%.
When launching a product or a brand, simply adding this process increases your success by 35%.
But first, this post is sparked by an insightful conversation. Christopher knows his stuff.?He’s been around the block, working with big brands and scrappy startups.
Big or small, he sees a missing piece that limits growth.
No surprise, most startups fail. A top contributor is that they don’t fit the market or the user.
They launch a product based on an idea, not on research. They skip the pre-user-brief process.
And when product 1.0 falters, they try to fix it. But it’s too late. They lose money and investors.
Why? No growth. No story. No community.
But there’s a better way.
Research, brief, and design your product around your customer’s needs and wants. Then tell a story that engages them and makes them feel understood.
Though it seems like a distraction when cash is burning, this is the path to a customer’s heart.? And, a sure way to fit the market and succeed.
Yet, you say, “I’m not in a startup, how does this apply to me?”
To be a market leader, you must also stay on offense by disrupting and creating newness. Stop replaying the same old playbook. A user-centered framework is pivotal for you as well.
Add this simple system and gain a 35% advantage over your competition.
Tim, this is spot on. I would add one thing - I believe that the first reason for failure given - running out of money - is often a direct result of the second reason, no market need. They are two sides of the same coin. While it's not universally true, companies that are scaling, with good traction and momentum, don't typically run out of money. Either they bootstrap from their revenues, or they will attract capital based on their performance.