Adcredo December 2024
Welcome to our latest newsletter! Here, we share the latest news, insights from our industry, interesting case studies, and personal reflections. We hope you find value in the content and that it inspires you in your work.
1. Industry News and Updates
Tech giants Alphabet, Amazon, and Meta are experiencing strong growth, with their ad revenues projected to rise by 14.2% this year to $741.4 billion, according to WARC. This accounts for 68.6% of global ad investments, driven by dominance in search, social, and retail media.
According to Nielsen, 64% of marketers struggle with fragmented campaign data, making it tough to measure effectiveness. Yet, advertisers who gain visibility into these insights see up to a 33% improvement in ROI.
2. Blog Articles
Read our latest blog posts where we share insights and analyses.
Adcredo Joins the LinkedIn Marketing Partner Program. The LinkedIn Marketing Partner Program is comprised of industry leading platforms that excel in delivering marketing solutions. Adcredo’s inclusion in this program underscores its commitment to providing media agencies with advanced tools to manage and optimize LinkedIn advertising campaigns.
3. Client success stories
Before Adcredo, reporting was my biggest nightmare
4. PR update
Closing Remarks
Thank you for reading our newsletter. We appreciate your time and hope you find value in our content. If you have any questions or feedback, please don't hesitate to contact us.