Adapt your tone of voice to channel | Show your customers' love 365

Welcome to The Gen – our weekly newsletter of marketing tips and how-tos.?Please let us know your suggestions for content, or case studies of what you've done in your marketing that worked. We'd love to feature them in The Gen.

How to use your words! Writing a letter to granny is not the same as a text to a friend

Here’s a good example. You’ve written an awesome article on LinkedIn and think it would look good on Facebook. So you cut and paste, job done. However a report from Express Writers suggests that Facebook posts of 40 characters or fewer generate 86% more engagement than longer posts.

Search Wilderness studied LinkedIn articles and found 1,900 to 2,000 words was the optimum length - or if a LinkedIn post then 40 words (200-odd characters) works best.

How do you fit nicely written prose into 40 characters? It’s fine having a brand book and agreed tone of voice, but the reality is that tone of voice necessarily has to change depending on what and where you’re writing. The art is reflecting the brand’s values and tone of voice in such a way that it’s recognisable.

We’ve been writing a video script for one of the world’s most luxurious car marques this week. We were given the brand guidelines which have lovely adverts and brochure examples. But the spoken voice is very different from a wax-lyrical brochure – and it has been quite a challenge.

So think hard about how you write for different channels, and optimise your chances of engagement.

A customer is not just for Valentine's

It’s not quite Valentine’s Day, but being thoughtful one day a year is no way to show your customers that you really care. These are our tips on how to show your customers some love – 365 days a year. ?? ?? ??

1. Get to know them better

Make time to really understand your customers’ needs – and tailor your services to meet those needs.

2. Ask, Listen, Respond, Adapt

Ask them for feedback, listen to what they have to say, respond to their thoughts and suggestions, and adapt accordingly. Adapt your business based on customer feedback to better meet their needs.

3. Reward their loyalty

Reward their loyalty. You could surprise them with a gift, freebie or send them a discount code or promotion as a thank you. It’s the little things that make all the difference.

4. Engagement

Regularly remind them that you’re there – and are ready to help with whatever they might need.?

5. Go the extra mile

If there’s an opportunity to go above and beyond for your customer, then take it.?

Head over to our blog for some more tips.

Our 20 acts of kindness

To mark our 20th anniversary we’ve embarked on providing 20 acts of kindness within our community. For example, we looked at how we could support local people through the cost of living crisis. So we've made a donation to CHAT that will fund around 35 meal packs.?Each pack will feed a single person for a week, so while it's a small contribution it will make a big difference to someone.

Holly Sutton, Fundraising and Development Manager at CHAT, explains why this help is so valuable: "We're seeing unprecedented demand for our food bank, and we're giving out more food in a month than in the whole of 2019. This donation from Oxygen is hugely welcome, and will really make a difference to the growing number of people we support in Mid Devon."

I hope some of our clients and friends will also join us in making a donation. We'll also be thinking about how we can fulfil our 20 acts of kindness over the next 12 months – which I'm sure will include some free marketing work for worthy causes as well as some volunteering locally. We'd welcome some suggestions!

Email Steve:?[email protected]

About Oxygen

We're a full-service?marketing communications?agency – with the emphasis on service. We've scored 100% for customer satisfaction for over 8 years.

ISO9001 quality and ISO27001 information security certified for:

Marketing | Graphic Design | Website Development?& Hosting | Copywriting | PR and Media Relations | Video Production?| Print Management

Contact us

T:?01884 255 999 E:?[email protected]?W:?www.oxygenagency.co.uk