Adapting to Landscape Changes in Student Search
Higher education is currently experiencing significant changes. In this crucial moment, it is essential to adapt strategies and processes accordingly. At Carnegie, we are revamping our Student Search approach to better meet the evolving needs of the industry. We understand that enrollment success goes hand in hand with retention, which starts with recruitment. By examining the history of Student Search and identifying the current challenges in the market, we have curated a concise list of strategies to explore if you believe it's time to approach Search differently.
[Slate Demo] Slate Voice in Deliver
In this short demo, Slate Communications Strategist Brett Bieber introduces you to Slate Voice. Learn common use cases, how to create these “mailings” in Slate, and ways to measure success with the tool.
[Webinar] Audience-Based Outreach: Admissions, Student Success, and Advancement Communications
In this session, we unearth universal strategies and siloed nuances in communicating effectively to prospective students, current students, and prospective donors. Whether you’re a marketing guru or just starting out, this bite-sized session offers insights on the intricacies of marketing across the higher ed lifecycle. Your journey to mastering the art of holistic college and university marketing starts here!
[Webinar] In an Age of Declining Demographics, Personification Is King
In this session, Carnegie’s Chief Strategy Officer Tyler Borders and Samford University’s Vice President of Enrollment Management Jason Black clarify how to objectively define and understand personality and motivation while actively applying it to your recruiting efforts.
[Press Release] Carnegie Announces Pioneering Partnership with Technolutions
Leveraging the power of Slate as their CRM of choice, Carnegie will now serve both Slate and non-Slate campuses seeking an innovative Student Search partner. This is just one of many innovations Carnegie has made to their Student Search to help clients address the changing recruitment landscape.
[Blog] From Intention to Activation: Building a Vibrant Brand
In an experience economy, institutional brands are cumulative—the sum of tangible and intangible factors, direct and vicarious experiences, and minor and milestone events. And institutional brands are inherently fragile; they require intentional management, measurement, planning, and action alongside proactive engagement and activation. Building a brand takes time and activation.
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[Blog] Measuring SEO Performance 101: Metrics
As a higher education marketer, you want to make data-driven decisions to maximize the results of your marketing efforts. However, when it comes to tracking the effectiveness of your Search Engine Optimization (SEO) strategy, it can be intimidating to know where to begin. What data is most valuable to your institution and its goals? What metrics and key performance indicators (KPIs) should you be monitoring??
[Blog] Rethink, Reuse, Repurpose: An Evergreen Content Strategy That Saves Time
Just like in other parts of life, recycling can help you save time, money, and resources. With a little planning and some creative thinking, you can quickly and strategically breathe new life into existing stories and content from your website and marketing materials, helping you achieve goals, drive growth, and connect with new audiences.
[Upcoming Webinar] One Size Doesn’t Fit All: Crafting Customized Student Search Strategies
Date: Monday, May 6, 2024
Time: 1:00–2:00 pm ET
Price: Free
The world of Student Search is changing every day. Join us for an insightful conversation hosted by Technolutions with one of our partner institutions, Sweet Briar College, as we explore various approaches to Student Search. We’ll discuss the diverse methods of powering Student Search and delve into the pros and cons of each approach. Our experts will also share their experiences and opinions, emphasizing the importance of tailoring strategies to meet the unique needs and priorities of each institution.
You’ll learn:
This event is free and open to anyone—even if you’re not a Slate user!
[Upcoming Workshop] 2024 Carnegie Digital Workshop
Date: Wednesday, May 22, 2024
Schedule: View list of sessions
Price: Free
Join Carnegie for a free virtual day of learning at our free Digital Marketing Workshop on May 22. You’ll hear from a variety of higher education marketing experts on topics such as search engine marketing, social media advertising, user-generated content, website optimization, digital storytelling, and more.?