Adapting to the Evolving MICE Market: Insights for MICE Sales Professionals

Dear Reader,

Welcome to issue 53 of #SupplierPost(s) ?? - the supplier newsletter with information and thoughts for MICE marketing and sales in a changed market. Yours Peter

In the rapidly growing and dynamic Meetings, Incentives, Conventions, and Exhibitions (MICE) sector, the MICEboard Community has emerged as a pivotal nexus for event planning professionals. This leading German-speaking community, known for its international focus, caters specifically to event professionals orchestrating cross-border events.

Boasting approximately 8,000 monthly users on MICEboard.com, complemented by a robust social media presence with over 25,000 followers and around 2,500 weekly newsletter readers, MICEboard has established itself as a dominant force in the German-speaking regions. The platform provides international MICE service providers with unparalleled access to engage and secure new business with event planners from Germany, Austria, and Switzerland.

Furthermore, MICEboard's diverse media channels offer targeted and strategic connections to key players and decision-makers in event management across the DACH region. The platform's strength lies in its tailored multimedia online content and social media marketing solutions, aligning with the specific needs and expectations of this niche audience.

As the MICE sector evolves, a significant shift in event planners' decision-making process is evident: "Online first, in person second". This paradigm, which we have quickly adopted, reflects the current reality where event planners engage with suppliers later in their decision-making process, predominantly with those pre-selected through online research, recommendations, and existing experiences. This shift necessitates a change in MICE sales strategies from traditional push approaches to more nuanced tactics.

Our observations indicate that many bookings now materialize through alternative channels or without traditional sales events. Therefore, it is crucial to align with target customers' preferences by providing relevant and engaging content. This strategic shift aims to bring informed event planners to the negotiation table, fostering serious and concrete business relationships based on a deep understanding of the modern event planner's needs and preferences.

The future of MICE sales lies in a balanced mix of digital presence and targeted personal interactions, focusing on strong online visibility and the provision of relevant, captivating content.

Listening to Our Community: Anticipating the 2024 MICEboard Sales Events

In our commitment to addressing our community's needs, we have identified key destinations for our 2024 MICEboard Sales Events, based on insights from event planners in Germany, Austria, and Switzerland. The top requested exhibitors hail from Italy, France, Spain, the Netherlands, Austria, Switzerland, Denmark, Belgium, Croatia, Malta, Monaco, and Sweden. These countries offer a blend of cultural and geographical appeal and are noted for their outstanding MICE facilities and services, reflecting the latest trends and preferences in event planning.

In addition to these top destinations, other countries also play a vital role in 2024 event planning for numerous companies, associations, and agencies. We have compiled a comprehensive list of destinations for which participation in the 2024 MICEboard Sales Events is deemed highly beneficial and strategic.

Previewing the 2024 MICEboard Specialist Events for MICE Sales Professionals

MICE PEAK Poznań 2024: A Must-Attend for DACH Region Event Planners

Scheduled for 18th-20th April 2024, MICE PEAK Poznań is a key event for DACH region event planners. Poznań, combining historical charm with a modern business vibe, offers a unique setting. Tailored for the DACH market, this event facilitates networking and showcases the latest in sustainable event practices and technological advancements. MICE PEAK is pivotal for knowledge exchange and innovation in the MICE sector, offering a platform for suppliers to engage with DACH event planners.

MICE by Melody 2024: Exclusive Networking in Düsseldorf and Munich

MICE by Melody, set as an after-work networking event, offers a relaxed atmosphere for productive exchanges among industry professionals. Events are scheduled in Düsseldorf at "Sturmfreie Bude" on 3rd September and in Munich’s “Bayerischer Hof” on 4th September 2024. These gatherings focus on firsthand industry insights, fostering genuine connections and creative ideas, while emphasizing sustainable practices. MICE by Melody stands out as a superior alternative for suppliers, offering high visibility and strategic alliances.

Green Mile 2024 in Geneva: Leading in Sustainable Event Planning

Geneva hosts the Green Mile from 13th-15th September 2024, showcasing sustainable services and products for eco-friendly event planning. This hands-on event highlights Geneva's sustainable infrastructure, setting a benchmark in the MICE industry. It's an exclusive opportunity for international MICE suppliers committed to environmental responsibility.

MICE PEAK Gozo 2024: A Premier Event in Malta

From 7th-9th November 2024, Gozo, Malta, hosts MICE PEAK, offering a perfect Mediterranean setting at the 5-star Kempinski Resort San Lawrenz. MICE PEAK combines presentations, networking, and professional development, emphasizing active participation, experiential learning, and the latest industry trends. This event is a significant opportunity for MICE professionals to engage in a vibrant community and for suppliers to secure business deals for 2025.

These 2024 MICEboard events are essential for professionals looking to enhance their MICE sales strategies and expand their networks within the industry.

Supplier Post ??

This newsletter is aimed at suppliers from the MICE industry. It aims to stimulate, criticize and confront. It does not want to embarrass anyone, but to encourage out-of-the-box thinking. To have the courage to critically question the existing and to question methods of MICE marketing and sales.

It is not about right or wrong. It's about securing the future of an industry. If you are a MICE supplier, we would be very happy to hear your opinion on the topics.

The newsletter is published every 14 days and aims to stimulate thought with an article. Thank you for your time, we wish you a successful week!