Adapting digital solutions is the only way ahead: Here's why

One of the most important lessons that have emerged in the “new normal” is the necessity of technology-related transformation for companies. Be it the sudden shift to remote working or the surge in online demand, technology has turned up as a crucial business capability.

In a global survey conducted by McKinsey & Company, digitising the end-user experience topped the list of transformations that the companies want to pursue.

With the exponential rate at which digital transformation is changing the way businesses and communities operate, opting for digital solutions to thrive in the new normal is no longer an option, but a necessity.

Here are four reasons why digital solutions is your best foot forward in the 'new normal':

1. To keep up with the 'Digital Economy'?

People, businesses and communities are getting connected in real-time, leading to an economy that is more cooperative, responsive and intelligent, with a substantial increase in efficiency and productivity.?

To remain buoyant, you need to be a part of the digital economy by investing in digital solutions to keep up with your competition and avoid disruption.

To be on par with your competitors, you need to keep finding better ways to solve your buyer's problems, follow the trends in your industry closely, keep up with emerging technologies and track what your customers and competitors are talking about.?

Some questions to ask yourself:

• Are you aware of your competitors and the new ways they are inventing to solve the needs of the customers?
• Are you keeping up with the latest technology and the trends in your industry?
• Are you susceptible to disruption or have you embraced digital solutions to become the disruptor?

2. To offer the best user experience

In a world where time is scarce and options are endless, a smooth and fast user experience is crucial to succeeding in the market. This includes both website and mobile users because people are surfing, shopping and socialising on their mobile phones more than ever before.?

Even if mobile devices are not a direct medium to sell your product and services, you can always find ways to attract and engage mobile users. For instance, Nike is a brand that sells sports equipment. This doesn't make it any less competitive in the world of mobile marketing. It has created an app for mobile users that uses a gamification strategy to motivate people to participate in various activities. Designed to build customer loyalty and reinforce the brand's message, the app makes way for Nike to gather data on consumer behaviour and purchasing habits to inform the future marketing strategy.

The key is to keep reinventing and finding creative digital solutions to retain the customers and make your products or services available in the easiest possible way.?

Some questions to ask yourself:

• What difficulties do your customers face while using your products/services?
• Can your products/services be easily accessible to your customers?
• Is your website well-optimised and mobile responsive?
• Can mobile and game apps complement your product or be advantageous to you?

4. To use big data for strategic decision-making

Be it risk management, innovation of the product, enhancing customer experience or making a strategic decision, using big data to its full potential determines the success of your business.

Starbucks, for example, uses big data to decide if a particular place is a suitable location for a new outlet by analysing various factors such as demographics, population, ease of reaching the location and more. Rolls-Royce, on the other hand, uses big data, to analyse the efficiency of its engine designs and product innovation.

Data from websites, apps, social media platforms, and blogs such as lead generation, conversions, traffic and other KPIs should be gathered and analysed to ensure the right strategy for marketing campaigns. This results in a better ROI and leads to a boost in sales.

Some questions to ask yourself:

• What are the channels that your target audience is using?
• Do you have a clear strategy to reach your target audience?
• Are you using data to give a personalised experience to your customers?

According to Satya Nadella, the CEO of Microsoft," The next decade of economic performance for every business will be defined by the speed of their digital transformation."?

The era of the "new normal" has seen an unprecedented digital revolution in society, changing the way our businesses and communities operate worldwide.?

?Digitisation can offer a wide variety of new opportunities to small, medium or large enterprises alike. We would encourage you to introspect your conventional way of doing business and opt for digital solutions that will help your company become more agile and quick to respond to the changes in the new digital economy.?

The action plan for the year 2022 is to become tech-forward. Are you ready for it?

Caspian Digital Solutions provides services tailored to achieve your digital objectives. With expertise in various aspects of digital solutions,? we recognise that each client is unique and offer bespoke services aimed at meeting specific goals. Contact us to know more about what we can do for you. We would love to hear from you and assist you in every way we can.?

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