Adapting to Change | How Irma Gomez Cruz Built a Language Teaching Business
Toni Eastwood OBE MBA
I help Female Founders of successful businesses get out of the day-to-day, rediscover their identity & purpose, and fall back in love with business & life using my proven ASPIRE Model?. Award Winning Business Mentor.
??Tune into this weeks episode of The #WomenOnPurpose #podcast ??
In this weeks episode Lesley Craven and I interview Irma Gomez Cruz founder of Spanish Lessons York. Irma shares her inspiring journey from Mexico City to York, England, where she transformed her passion for teaching languages into a thriving business. Discover how Irma balances motherhood, entrepreneurship, and personal growth while creating a unique learning experience for her students.
KEY TAKEAWAYS
?? Irma's move from Mexico to York for education led to unexpected personal and professional opportunities, highlighting the importance of embracing change.
?? Transitioning from corporate life to motherhood prompted Irma to reevaluate her priorities and create a business that aligned with her passions and family needs.
?? Starting a local language teaching business required tenacity and creative marketing, including leveraging social media to find and connect with potential clients.
?? The COVID-19 pandemic forced Irma to adapt her teaching methods, opening up new possibilities for online lessons and expanding her reach beyond local boundaries.
?? Irma believes in the importance of knowing your market and understanding that your ideal client may have different needs and preferences than your own.
?? Continuous learning and adapting to new technologies, like AI, is crucial for staying relevant and growing a business in the constantly changing digital world.
?? Irma's approach to teaching Spanish goes beyond grammar, incorporating cultural elements and personal experiences to make lessons more engaging and relevant.
?? Finding a balance between work and personal life is essential, as demonstrated by Irma's focus on family and pursuit of personal interests like baking.
BEST MOMENTS
"I don't want to be skint, I knew that I could do something alongside motherhood because I didn't want to give up motherhood at all."
"So, it's teaching. It's definitely teaching. So, I started to get qualifications to teach Spanish because of course I knew how to teach English because I already did that."
"Languages are my passion. So, I keep training new things."
"I think this age. Because I think it's the here and now that I like more. I’ve already had many years, I did what I did and right now I'm more focused on the here and now."
"I think it's really important that when, you're trying to find a business or a job that it actually does light you up."
??? Join me and co host Producer Lesley AKA Lesley Craven each week. Follow us and our fabulous Guests on
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Stay Fearless and Fabulous and Step Forward into Growth in Every Moment!!!
Toni x
Helping professionals, retirees and Spanish property owners improve their Spanish with programmes designed to individual needs. 1-2-1 lessons start at ￡60 per person. Group lessons start at ￡15 per person per hour
3 个月Thank you so much for this! I loved the interview and being part of your group has been life changing as I have learned so much. Looking forward to continuing to be part of your group ????