Ad-venture Awaits
Welcome, ad-venturers, to the world of digital advertising!
With us as your trusted navigator, you'll be armed with all the tools and knowledge you need to conquer the ever-changing terrain of the advertising world.
Gather your supplies, lace up your boots, and join us as we set out to explore below:?
This Week’s Must-Read: The Ad Measurement Vehicle
Marketers everywhere are starting to realize vanity metrics like clicks and conversions aren’t the metrics that they should be tracking. Instead, they should be focused on the following:?
We’ve broken down how you should be using these advertising metrics to take you from point A to B in this infographic from our Modern B2B Advertising Measurement ebook.?
This infographic gives you a brief overview of how these metrics can help you more effectively reach your goals but for a more detailed explanation check out the ebook on DB Central.?
Our Podcast Pick: Streaming Into the Future ?
We can guarantee that everyone reading this newsletter has already streamed at least one thing today. Whether it was a song, show, or podcast it's more likely than not that you consumed one of these forms of media in the past 24 hours. Streaming has made it possible for us to have access to our favorite things in an instant.?
That being said, it makes sense why streaming is the perfect tool for advertisers.?
Roku’s head of Ad Marketing, Jordan Rost sat down with host Ryan Schimmel on the Sunny Side Up Podcast to share his insights on new ad experiences that are being explored within streaming services.?
This is a conversation you don’t want to miss!
This Week’s Must-Watch: A Guide to Advertising Metrics?
领英推荐
Our Digital Success Director, Jennifer Hughes, and Growth Account Director, Lochlan Dougherty came together on this LinkedIn Live to discuss the question on every marketer's mind: what are the right B2B advertising metrics??
Watch as they discuss the metrics you should be tracking for an ABM approach, how to determine campaign goals, how to align with sales, and more!
Social Snapshot: Nasdaq Tower?
In case you missed it, this week we were spotted on the Nasdaq building!?
This was such an exciting surprise for our team and we’re thrilled that the news about our recent funding got to be celebrated on such an iconic platform. Thank you to our DB Fam for the continued love and support!
Black History Month Resources:?
Week End Wind Down:
That’s A Wrap:?
Congratulations, brave adventurers! You have conquered the challenging terrain of digital advertising!?
Your newfound knowledge and skills will serve you well on future expeditions but if you’re still seeking more content to help you along the way check out our content hub DB Central.?
Until our paths cross again, may your campaigns be successful and your ROI be high. Happy trails, adventurers!