Ad Impressions on FAST Platforms Increased 38% YoY in Q3 2024

• CTV advertisers are seeing lower CPMs thanks to growing ad inventory, with Netflix’s average CPMs predicted to drop to $31.27 in 2025, and Amazon’s Prime Video low price at the launch of their ad-tier influencing competitors to meet them there.
• FAST services, on the other hand, have maintained their already-low CPMs.
• CTV ad spending is projected to reach $32.57 billion in 2025, nearly double its 2021 levels.
• opted for ad-supported plans.

Streaming ad prices are tumbling, and it’s all thanks to Connected TV’s meteoric rise. According to new research, ad inventory has skyrocketed — in part due to more people glued to streaming than ever before. This has led to a rare bargain for marketers: lower CPMs across most platforms. Netflix, in particular, is seeing a major price correction — dropping from a staggering $54.25 CPM in early 2023 to a predicted $31.27 in 2025. Amazon may be partially to thank for these lowered prices, due to an ad-tier debut on Prime Video that offered CPMs at a comparatively wallet-friendly $35, and pushed competitors to follow suit. FAST services like Tubi, on the other hand, already had CPMs that trended lower, and have maintained their ad prices as a result.

Don’t mistake falling prices for dwindling demand, though. CTV ad spending is on track to hit a jaw-dropping $32.57 billion in 2025 — nearly double what it was just four years ago. This surge in spending is driven by more ad-supported subscription tiers (with 56% of subscribers opting for ads by early 2024) and more screen time among viewers. With more inventory available and a steady influx of streamers, CTV is not just keeping pace with traditional linear — it’s setting a new standard for TV advertising.

Connected TV in the News

4 CTV Ad Spend Trends To Track in 2025 EMARKETER Comcast is officially separating its linear TV and digital assets, positioning its streaming venture to act more aggressively without linear’s decline dragging it down.

How Connected TV Advertising Amplifies the Audience Experience MNTN Research You’ve likely read about Connected TV’s high average completion rate and how it complements second-screen viewing behavior. But what about its effect on web traffic and user engagement?

Disney+, Max, Peacock, Paramount+ and Tubi Ad Leaders Predict Streaming’s Future? Ad Age While streaming ads are still in their early years, media leaders see a future driven by AI innovation, scaling live sports, and growing monetization through advanced capabilities.