Ad fraud crisis: $71.37 billion in ad spend expected to be wasted in 2024

As marketers pour money into campaigns that fail to connect with genuine audiences, the consequences include diminished credibility and reduced consumer trust. In a world where advertising effectiveness is paramount, the question remains: how can advertisers safeguard themselves against the rampant issue of invalid traffic?

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Did Zepto go too far with personalised marketing?

With new brands emerging every other day, the real thinking one should get into is to elaborate to the consumer what sets your brand or products apart. Given that personalised marketing is a powerful tool in today’s digital enabling brands to engage with consumers on a more intimate level by delivering messages tailored to individual preferences. However, this tailoring can go a little too far too. Zepto recently fell into a whirlpool of controversies when a woman took to social media to share how Zepto’s push notification felt invasive and breaching their privacy.

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Wakefit’s Kunal Dubey on the road to profitability, besides using AI in mattresses

“Sleep is the best meditation,” said the Dalai Lama, highlighting the importance of sleep in modern life. The mattress industry has responded, that in 2024, the revenue in India’s mattress market is projected to reach approximately $254.60 million, with an expected annual growth rate of 4.86% from 2024 to 2029, according to Statista. It is believed that the market has seen a surge in demand for orthopaedic mattresses, driven by increasing awareness of the significance of quality sleep and spinal health.

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Can experiential marketing foster consumer connections?

Brands in industries like retail, entertainment, and tech have particularly leaned into experiential marketing to stand out in a crowded marketplace. Whether it’s pop-up shops, branded events, or immersive online experiences, the aim is to get consumers to actively engage with the product or brand, rather than just seeing or hearing about it.

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Starbucks bets on experiential store formats in India, expands beyond coffee

Starbucks is putting to test new store formats, with the most recent addition being its first experiential store in New Delhi. According to company CEO Sushant Dash, this new concept is a tribute to India's rich and diverse flavour traditions. In an interview with Geetika Srivastava, Dash shares insights on industry trends and the company’s expansion plans.

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Can AI supercharge Performance Marketing without crossing ethical lines?

We are somewhere in the final 100 days of 2024 and with technology at the cusp of its potential, it is no longer cool to work hard but smarter. As businesses strive to make every advertising paisa count, artificial intelligence has seemingly stepped in as the messiah to transform the entire martech game. By harnessing the power of data and automation, AI is helping marketers unlock new levels of efficiency, making the dream of delivering the right message to the right person at the right time a tangible reality.

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Piramal Finance aims to tackle financial exclusion in tier-2 and tier-3 cities with its lending solutions

India’s financial services sector seems to witness significant evolution, especially as institutions look to cater to the vast population traditionally left outside the formal banking system. A large number of individuals, particularly those in tier-2 and tier-3 cities, continue to face barriers in accessing credit due to a lack of formal documentation. This gap in financial access has provided an entry point for companies like Piramal Finance, which focuses on extending credit to customers typically overlooked by traditional banks.?

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PVR INOX reports 38.8 million admissions in Q2 FY’25 amid strong Hindi film performances

PVR INOX reported 38.8 million admissions during the quarter, with an average ticket price (ATP) of Rs 257 and a spend per head (SPH) of Rs 136, according to its unaudited standalone and consolidated financial results for the quarter and six-month period ending 30 September 2024. It further revealed that for the first half of the fiscal year, PVR INOX recorded 69.2 million admissions, an ATP of Rs 247, and an SPH of Rs 135.?

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CARS24 unveils brand film fostering memories with cars

CARS24, an AutoTech platform, has released its new brand film titled ‘For the Drives That Take You Back’. From what is understood, the film explores a connection between cars and memories. The film features actors Kuldeep Sareen and Chandan Anand and tells the poignant story of a father coping with dementia, the company added.?

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Troo Good secures $9M in funding for expansion

Troo Good, a millet-based snack brand, has secured nine million dollar in a funding round led by Puro Wellness, with participation from existing investors Oaks Asset Management and V Ocean Investments.

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