An Ad for 'Ewe' No Matter Your Age...
Brand Champions
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Did you know 74% of Australians regularly eat lamb? That’s probably why this week’s #FridayAd is throwing its net out to every demographic in their latest campaign ‘The Generation Gap’.
Australian Lamb ads having become an integral part of Australian advertising culture now… So, why wouldn’t they try and appeal to the masses?
Hitting us with this humorous piece that plays into the well-known and exaggerated generational stereotypes. As a millennial (just...perhaps), let’s get one thing clear – I have never said slay… EVER!
As the Baby Boomers tackle living alongside their Gen Z, Millennial, Gen X neighbours, we literally see the generational gap widen as each generation ‘isms’ drive each other further apart…Just when they think they couldn’t be any different from one another, they are re-united when the one thing they all love appears… Barbecued lamb!
Watching this advert made me chuckle. The stereotypes they’ve honed in are light and relatable – you might even recognise the people around you in it! And at first, you might be at a bit of a loss at to what the ad is trying to tell you.
In Australia, lamb is big business and as soon as that BBQ appears, the realisation might just set in. But there is a deeper meaning here too, it is subtle but it’s there.
Usually released around Australia Day, this ad talks about bringing people together, around a day that now divides the nation because of what it means for different cultures.
So, if a humourous ad can get you thinking about lamb, and the context can subtly encourage you to discuss and be open to others, then, I’m all for it. As slightly bizarre as it is.
Senior Account Manager at DMD, an IQVIA business
1 年I truly love this ad!
Marketing, communications and events professional
1 年This is such an amazing ad! I even told my parents about it at lunch the other day and I don't often discuss marketing and advertising with them!!
Founder and CEO @Brand Champions | SOS Emergency Marketing Resource | Obsessed with insights to drive strategy | Specialists in Healthcare, Travel and Hospitality
1 年I couldn’t figure it out either I loved how it started but would have never guessed the category either Cheryl Wills
Brand and marketing consultant with a passion for delivering insightful creative
1 年I watched this ad with no idea what it was going to promote at the end, couldn't even guess at the category! But it is interesting and it's sparked a discussion. Binet & Field found that the broader the reach of an ad, the greater the efficiency. So maybe this is a really smart move - target everyone in a way to get the masses to take notice?