Is Ad Blocking really the problem?
The question keeping digital media company owners and publishers awake at night is a simple one with no apparent answer (yet). What do we do about ad blockers?
Ad blocking refers to the installation of software which prevents advertising from being displayed on a web page in order to decrease the time it takes for the page to load and, when browsing on mobile without the benefit of Wifi, saving on data costs. In fact, in markets where the frequency of ad blocking software downloads is currently highest, the chief reason cited for ad blocking is the reduction of mobile data costs.
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