Actually hit the ground running in 2024.

Hi, and welcome to the Foundr newsletter.

How many times have you heard the phrase, “We want to hit the ground running in [insert new year]?”?

Sure, everyone says it with enthusiasm, but how do you actually hit the ground running in the new year??

In this week’s newsletter, we will outline what you need to do now to be ready for Q1 of 2024.?

Founder Words

“If you can give [your team] a goal and boundaries and then really leave them the f*** alone, you’ll be very successful.”?

- Noah Kagan , founder of Sumo

Founder Tools

New Year Checklist: Before you swap your laptop for gift-wrapping paper, review our New Year checklist. You probably can’t do this all on the Friday afternoon before the holidays, but we suggest you at least review your 2023 data, audit your tech stack, and check your product stock.?

Need Help Setting Goals?: If you’re struggling with the last three points on the checklist, no sweat. Goal setting doesn’t have to involve a whiteboard the size of a city block or a complicated spreadsheet.?

We started using OKRs for goal-setting in 2021, which simplified a process that used to take all-day meetings.?

Click here to get the same OKR framework that we’re using.?

Revisit Your Buyer Personas: In the business, we talk about being “customer-centric” to exhaustion, but we rarely put our money where our mouth is.?

Let’s make 2024 the year of the customer!?

A good place to start is by reviewing your buyer personas. Update them or build new ones that match your goals for the new year.?

Ecommerce Trends for 2024: We can’t help but dabble a bit in trend forecasting (but please, always take this type of content with a grain of salt).?

In 2024, we can confidently say that AI tools will only become more sophisticated, and your TikTok Shop will be just as important as your Shopify store. So make sure you’re investing in AI and TikTok commerce next year to stay ahead of the competition.?

Okay, that’s enough staring into the crystal ball.?

We’ll be back for one more newsletter next week to close out the year.

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