ACTQMS Web Design
Interact | Digital Marketing & Software Development
A Chorley based digital agency, providing a comprehensive range of services from website design to software development.
Client: ACTQMS
In today's digital landscape, a compelling website and a robust social media presence are key factors for businesses aiming to expand their reach and effectively engage with their target audience. ACTQMS, a prominent ISO consultation company serving the North West region, sought our expertise to enhance their online visibility and drive tangible results. In this article, we explore our collaborative journey with ACTQMS, focusing on our strategic web design approach and its significant impact on their online presence.
Website Analysis
When ACTQMS approached us with concerns about their relatively new website failing to yield tangible results, we conducted a thorough analysis to identify the underlying issues. As a result, it became clear that a redesign was necessary to address structural challenges and optimise the user experience. We aimed to create a visually impressive and highly functional website that would serve as a solid foundation to attract and engage website visitors effectively.
Leveraging WordPress
We determined that reproducing the website using the WordPress framework was the optimal solution to ensure easy updates, efficient management, and access to a wide range of features. WordPress provides a user-friendly interface, simplifying both content updates and website management. In addition, by standardising the navigation system throughout the website, we eliminated content duplication and empowered visitors to navigate effortlessly, enhancing their overall experience.
Social Media
Understanding the importance of social media in today's digital landscape is essential. We recognised the need to revamp ACTQMS's social media presence. We established brand accounts across major platforms on LinkedIn and Twitter. This strategic move safeguarded ACTQMS's branding name and allowed us to engage with potential customers. Our focus shifted towards growing followers while leveraging these platforms to spread content that would drive traffic and generate interest in ACTQMS's services.
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Results That Speak for Themselves
The collaboration between ACTQMS and our team yielded remarkable results that exceeded expectations. The revamped website design and enhanced user experience led to a substantial increase in website visitors. Visitors found navigating through ACTQMS's comprehensive range of services easier, resulting in increased inquiries and conversions. Simultaneously, the strategic utilisation of social media platforms amplified brand visibility and engagement, directing targeted traffic to the website. As a result, ACTQMS successfully positioned itself as a trusted ISO consultation provider, commanding authority and trust within the North West market.
Our successful collaboration with ACTQMS highlights the power of effective web design and social media integration in transforming a company's online presence. By identifying and addressing website challenges, implementing a user-friendly interface, and leveraging social media platforms, ACTQMS significantly boosted online visibility, engagement, and business growth. This journey is a testament to the importance of a well-crafted website and a strategic social media approach in driving success in the digital age.
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We’d love to talk to you about a new project, improving your current website, ramping up your digital marketing strategy, or anything else on your mind!
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