Activity Report Algorithm: Reflections on 2024 Linkedin Rewind

The LinkedIn 2024 Rewind report by Coauthor.studio: highlights significant contributions to organizational development and data-driven research.

While the report provides compelling metrics and achievements, a deeper analysis reveals some gaps in how activity is calculated, particularly around post counts and engagement sources.

Key Observations:

1. Post Count and Feed Activity

• The report lists 300 posts, yet the actual number of posts in the personal feed alone exceeds 355 posts as of December 19, 2024.
• Posts made in LinkedIn Groups and other formats, such as articles, do not appear to be included in this count. This narrows the scope of the activity summary and may understate overall engagement.

2. Focus on Feed Metrics The algorithm emphasizes personal feed data and does not account for contributions to group discussions, which are critical for professional communities. Additionally, reposts and their engagement are likely handled separately or excluded from core metrics.

3. Achievements Beyond Posts The email from Coauthor Studio showcases broader achievements, including the publication of 50 weekly analyses, the development of advanced statistical methods, and expanded research into organizational behavior. However, these contributions are not quantified within the Rewind metrics, which focus solely on surface-level LinkedIn activity.

Recommendations for Coauthor Studio:

To better align the algorithm with user expectations and accurately reflect professional contributions:

• Include Group Activity: Posts and interactions in LinkedIn Groups should be incorporated into overall metrics to capture a fuller picture of community engagement.
• Separate Articles and Long-Form Content: Articles and detailed posts could be tracked as a distinct category highlighting thought leadership.
• Weighted Metrics for Research Achievements: Incorporating achievements like research publications, framework development, and poll expansion would provide a holistic view of a professional’s contributions.
• Transparency in Metrics: To ensure user trust, clarify what types of content are included or excluded in metrics like “post count.”

The context for the Image and Report:

The attached highlights card and 2024 Rewind partially summarize Valerii Kosenko 's contributions on LinkedIn . While the report captures key personal feed metrics, the actual volume of activity - including posts, articles, and group discussions - significantly exceeds the reported numbers. Beyond LinkedIn activity, the broader achievements in research and organizational development exemplify a strong commitment to advancing practical applications of Spiral Dynamics theory.

Comparing the latest report (dated December 20, 2024) with the previous one from December 19, 2024, the new highlights showcase consistent growth and engagement metrics:

• The follower count increased from 2,990 to 3,000, reflecting ongoing audience expansion.
• The number of posts remains at 300+, which suggests that additional activity in the groups or other untracked areas isn't reflected in the summary.
• The qualitative elements, like the updated 2024 Vibe ("Researcher, Steward, Guide") and the new Top Quote emphasizing a culture of empathy and development, provide deeper insight into professional positioning and values.

This comparison further reinforces the need to clarify how group contributions and late-year posts are captured in the algorithm. It also highlights the value of these summaries for refining personal branding and reflecting professional evolution.

Expanding metrics to reflect the full scope of contributions as 2025 approaches would provide an even clearer view of professional influence and impact.